Many of our clients are startups and solo entrepreneurs. When you’re scaling up, you need easy social media marketing strategies. Budgets are tight. There’s not enough cash flow yet to invest in a full-scale marketing effort. With limited resources, there’s no budget for big media buys and promos. One of the questions that always comes up is, “what can I do on my own, with no money?”
So here are our top seven secrets to easily promote your business on social media with little to no money.
If you’re short on time, check out the video below.
Less is More
You’ve probably heard it, “marketing on social media takes hours.” And that’s why many small businesses hire social media marketers. But for now, you need to do it solo. No problem because one of the top predictions for digital marketing in 2021 is “less is more.”
- The digital audience is starting to get tired.
- Plus, we’re in the midst of this global pandemic, and everyone has shifted their priorities as they wait to learn what’s coming next.
Don’t spend hours posting lots of content. Instead, post less frequent, more meaningful, and useful updates. Invest your time in thinking about what your audience wants to hear from you.
Curated Content Makes for Easy Social Media Marketing
If you have a blog, take your blog article, create snippets, find inspiring graphics, and turn it in a week’s worth of posts on Instagram, Facebook, Twitter, Pinterest, or LinkedIn. Use apps like Lumen and Canva to turn your blog article into a video. You can get a lot of mileage out of a weekly blog post.
Invest in the Basics
One thing that COVID-19 proved is that you don’t have to put out Hollywood-style videos to engage viewers. Quarantine requirements and a shift to remote work forced brands to create videos without their usual sophisticated equipment. Video content became more lo-fi but more human. And audiences didn’t turn away. “Imperfect” videos feel more authentic, creating a level of connectedness that everyone is craving right now.
What are the basics?
- Microphone (purchase the best microphone you can afford because if viewers have trouble hearing you, they’ll skip to the next channel)
- Full 3-point lighting kit
- Windsock for your microphone (if you’re going to video outside)
- If you don’t have the budget to purchase a video camera, use your smartphone. The video-making technology in most smartphones today is sophisticated enough to produce high-quality content to promote your business on social media. Use a tripod to stabilize your video and keep the camera close enough, so you don’t need the zoom.
Pay attention to the video production guidelines provided by the social media channels you intend to use.
According to a recent Hootsuite article, the number of people using social media increased by 12% over last year, with a worldwide total of more than 4.14 billion digital media consumers. Triggered by COVID-19, social media became the go-to source for just about all our needs. Statisticians predict that this trend will not reverse even after the pandemic is over.
Now you have more opportunities to do easy social media marketing. However, you’re not the only one. To reach your engagement goals, you need to get your message out in easily digestible ways such as
- quote graphics
Cross-Promote Your Profiles for Easy Social Media Marketing
Be sure you have your social media buttons on your website home page and at the bottom of every blog article. Allow readers to like and share.
Publicize your social media profile on all your channels. For instance, on your Facebook profile, include a link to your Instagram, LinkedIn, Twitter, TikTok, and YouTube profiles.
Include links to your website and social media channels on all written communication, such as emails and messaging apps.
The secret to easily promoting your business on social media with no money is to get organized. If you’re using multiple channels plus maintaining a blog, you won’t have the time to consistently post everywhere, plus manage and build up your business.
- Use a content calendar such as Later, Buffer or create one using Excel or Google Sheets.
- Plan out your marketing theme at least every two weeks in advance.
- Pay attention to social media hashtag holidays.
- Publish less frequent, more meaningful content
- Maximize your output
- Cross-promote your brand