Gerson Digital Content Strategies
Bringing Your Story to the World
There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is the brands you already know and new companies who know how to maneuver in the digital-first ecosystem. You need to do everything possible to leverage your investment in the online space when you have a small marketing budget and no …
Continue reading "Get Rid of These 5 Digital Marketing Mistakes: Save Money and Grow Your Brand"
The Bureau of Labor Statistics reports that 20% of all new businesses fail in the first year. And then the failure rate increases from there, with statistics showing that 50% of new companies don't make it past the 5th year. There are several reasons for startup failure, but the chief culprit is an unhealthy cash …
Continue reading "Top 11 Financial Tips for New Entrepreneurs"
According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …
Continue reading "How Do I Start A Small Business? Answer These 10 Questions First"
If you're a sole proprietor, you'll appreciate these empowering tips for solopreneurs. But even if you have a team working with you, these tips are relevant to your entrepreneurship journey. In a recent Forbes article, “Council Post: Lessons From a Soloentreprenuer,” CEO Greg Mercer shared some lessons he learned as the founder of Jungle Scout. …
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
Continue reading "Thought Leadership Content: What is it? How Does it Help You?"
There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …
Continue reading "4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
. Don't let the street talk about how impossible it is to find money to launch your startup put you to sleep. There's no doubt; it's more challenging. Traditional lenders like to see a track record. When you're a startup, you don't have one. But you do have a rock-solid dream ready to become a …
Continue reading "Try These 6 Places to Get Money To Launch Your Startup"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
How do you get a bank loan for your startup? Banks don’t like to lend to new businesses. You’ve heard this already. Banks are in the business of making money. They want to know you’ll pay back the loan. Startups are risky. Many new companies fail. Your startup lacks a track record of success. Your …
Continue reading "4 Tips to Get A Bank Loan for Your Startup"