How Do I Start A Small Business? Answer These 10 Questions First

how do i start a small business

According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …

Thought Leadership Content: What is it? How Does it Help You?

Thought leadership has become a common phrase in our marketing vernacular. The hottest social media app on the planet right now is Clubhouse. There’s no written content on the site, nor can any conversation be recorded. But one of its key selling points is that it enables brand execs to establish themselves as thought leaders. …

4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them

reasons why businesses fail

There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …

Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …

6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing

easy social media marketing

Many of our clients are startups and solo entrepreneurs. When you’re scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow yet to invest in a full-scale marketing effort. With limited resources, there’s no budget for big media buys and promos. One of the questions that always comes …