About

I am so happy you’ve found your way to Gerson Digital Content Strategies.

I’m Gavriela Dvorah Gerson. I spent 30 years influencing elected officials, and now I’m using that experience to help B2C and B2B brands influence their target audience.

As a ghostwriter and content creator for more than ten years, I’ve helped dozens of entrepreneurs and small business execs spread their message to the world, grow their businesses, and climb to the top of their industry leaderboard.

I work with B2B and B2C brands to deliver consistent and engaging messages across multiple digital platforms.

Having previously launched two successful businesses, I especially enjoy working with startups and re-brands, creating, implementing, and managing a provocative online presence designed to reach your long-term strategic goals.

For small companies with limited funds, we can evaluate your website, blog, and social media content, get you set up on platforms that will bring you the best return, edit your written content and provide ongoing consultation. You do the hands-on work, and we coach you through it.

Or, if you have the budget, Gerson Digital Content Strategies offers the full package of digital marketing services:

  • Website copy
  • Blogs and thought leadership articles
  • Social media marketing
  • Content creation, including graphics and video

Our goal is to help you succeed in what is becoming an increasingly crowded digital marketplace.

The technological revolution of the last decade succeeded in moving more and more commerce online. But, the pandemic accelerated the growth of e-commerce. Probably the future will be hybrid, but billions of consumers will prefer to find the services and products they need online.

Social commerce-the ability to sell directly from your social channels is estimated to become a $1.2 trillion market by 2025. The playing field is leveling, providing small brands with an equal opportunity to compete in the marketplace.

But, if you’re not present in the digital marketplace, your customers are not likely to find you.

Let’s get started today.


Brand Management

Once upon a time, there was a phone book. If someone wanted to hire a professional they would look for one in the phone book. They would also ask family members and friends for a referral. Larger ads in the yellow pages were taken to mean that you were more established. For sure, the larger ad steered more business your way.

Decisions about what brands to buy were driven by television and newspaper ads, and of course, word of mouth. Personal experience played a big part too. If your brand didn’t meet expectations, that “word of mouth” could kill your product.

Today, we live in a globally connected, rapidly changing, digital world. “Word of mouth” can spread in seconds.

The old phone book is now online. Your potential customers and investors will check you out online before making a decision about whether to hire your services or purchase your products.

According to statistics, 90% of consumers are unsure about a brand before they begin their search. Therefore, their first impression of you is formed within the first 10 seconds of reading content about you on the internet.

This means you have a great opportunity and, potentially, a great risk.

Whether you are a company or individual, your online presence needs to be an accurate reflection of who you are: your vision, mission, experience, and capabilities.

You may think, “I have a website, isn’t that enough?”

No.

Developing a strong online reputation is more than designing a winning website. Remember that word of mouth that is now digital? Potential consumers might still ask around about you, but more often than not, they will go to social media channels to solicit recommendations. They might visit online sites to see if there have been any recommendations or warnings.

Your online reputation has to capitalize on multiple digital channels if you want to establish yourself or your company as a trusted asset in your field.

Contact us today, and let’s get to work on developing a winning strategy to create or improve your digital footprint.

Social Media Marketing

Why do you need a social media marketing strategy?

According to studies, the average person spends around 200 minutes every day on social media. They are looking for news updates, reading posts and commenting, posting photos and sharing experiences.

Channels such as Facebook, Instagram, YouTube, LinkedIn, and Pinterest are critical tools in the task of marketing your brand. Your website is not enough. This is true whether you are selling a product, service, idea, or seeking to establish yourself as a thought leader in your industry.

If you don’t have a knock-out social media marketing campaign, you are going to be left behind the competition. Or you will simply be anonymous.

Furthermore, marketing on the leading digital channels is key to driving visitors to your website and turning those visitors into long-term customers and followers.

Designing and implementing a social media marketing campaign requires focus, consistency, creativity, and a lot of effort.

Where do you start? Which channels should you focus on? How do you come up with content? And how do you balance all of this with your already packed schedule?

Running or launching a business and managing your own social media marketing campaign is virtually impossible.  Your digital channels are two-way avenues for connecting with your audience and monitoring what the world is saying about you. It’s talking to the world and listening to what they have to say. In fact, social listening is one of the most powerful ways to build your brand recognition.

And this is why you need Gerson Digital Content Strategies. You focus on what you do best and we focus on building an impactful marketing campaign designed to get you and your brand in front of your target audience.

We’ll help you identify the most effective channels for your goals and manage all the campaigns for you. We design creative content including graphics and videos. 

Contact us today and let’s get started building a dynamic social media marketing campaign to meet your goals.

SEO Content/Copywriter

Whether you’re launching a new business or re-branding, your time is limited. Getting your new product, service or great idea out the door is the main priority.

You need investors, customers and name recognition, as quickly as possible.

We write high-quality SEO content for your website and blogs, as well as, product descriptions, white papers, pitch-deck presentations, and video scripts. We’ll also edit and enhance existing content to improve engagement and consumer loyalty.

But this not the end of the job. You need more than great content. Your content must be structured and marketed so that it engages your target audience.

In a digital landscape of millions of users and billions of data bits, strategic marketing and management of your brand message across the digital landscape is the only way to differentiate yourself from the crowd.

Contact us today and let’s work together to meet your strategic objectives.

 

Blog

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