Gerson Digital Content Strategies
Bringing Your Story to the World
If you’ve been following this blog, you already know the importance of a website blog. However, how do you make sure your blog is generating leads? This article will provide five actionable things you can do today to optimize the ROI of your blogging efforts. Not Convinced You Need A Website Blog? Let’s review the …
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SMS marketing is making a comeback. Artificial intelligence and stricter data regulations have created a favorable ecosystem for text messaging. With its high open rates and immediate reach, mobile messaging empowers you to engage with your audience more personally. As a result, you'll build brand loyalty and be better able to nurture your customers through …
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Storytelling is a powerful way to engage your audience emotionally. Through stories, your brand creates more authentic and long-lasting customer relationships. Why should you weave storytelling into your marketing strategy? A study conducted by Jennifer Aaker at Standford Graduate School of Business found that people are 22 times more likely to remember information when presented …
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How to increase your conversion rate is probably one of the hottest topics in the industry today. And for good reason—it’s the only way to grow your business. So, let’s dive in and talk about how to do just that—grow your business. What Is Conversion Rate? Conversion rate is the percentage of visitors to your …
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Most brands focus on followers and engagement metrics in this social selling era. But, of course, everyone wants that viral post, right? But how do you convert your readers into paying customers? It’s true—you need to build your audience and engagement metrics. More followers and engagement tells the algorithms that your content is valuable. Once …
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In today’s constantly evolving business ecosystem, small business owners must overcome many challenges to market their products or services effectively. This article delves into the top nine small business marketing challenges, with low-cost marketing strategies to help you succeed in an intensely competitive market. So, let’s get started. 1. Lack Of Marketing Budget When you’re …
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How to build brand awareness is one of the most significant challenges for new entrepreneurs. No one has heard of your company. You don’t have a track record or social proof to share on marketing channels. So how do you get started? How do you build brand awareness and relationships with your target audience in …
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Spring cleaning your digital marketing assets helps you stay on track with your business goals and objectives. Marketing assets such as social media profiles, advertising campaigns, websites, and email lists are crucial to any successful growth marketing strategy. But, like the items in your home, they can become stale and ineffective. Spring cleaning your digital …
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If you’re a solopreneur or small business owner, you have limited resources and time to grow your organic reach. Marketing your brand is just one of your many business responsibilities. But in today’s challenging times, maximizing your online presence is the only way to grow your business. When your marketing budget is limited, you’ll want …
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Probably by now, you‘ve already seen the statistics that prove a very high ROI for content marketing. Creating a content strategy for business growth is the only way to ensure that ROI becomes your reality. Why Do You Need A Content Strategy? Content Marketing Is Not A Secret Content marketing is one of the best …
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