A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals

brand community

Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …

Get Rid of These 5 Digital Marketing Mistakes: Save Money and Grow Your Brand

digital marketing mistakes

There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is not only the brands you already know but also new companies who know how to maneuver in the digital-first ecosystem. When you have a small marketing budget and no digital marketing team, you need to do everything possible to leverage …

Women Small Business Owners: Resources to Help You Launch and Grow Your Business

women small business

October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …

How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

On Vacation

The Gerson Digital Content Strategies team is on vacation this week. We'll be back next week with more tips and the latest news to help you succeed in the global marketplace. In the meantime, have a great weekend!

Top 8 Tips for Content Marketing Success in 2022

content marketing success

The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …