Women Small Business Owners: Resources to Help You Launch and Grow Your Business

women small business

October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …

How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

Seed Funding and Venture Capital for Entrepreneurs of Color

entrepreneurs of color

Black founders receive roughly 1.2% of all venture capital funding in America. One reason cited is that Black venture capitalists make up only around 2% of the venture capitalist pool. Of course, that’s part of the problem. Still, other sticky issues make it difficult for entrepreneurs of color to get their innovations off the ground. …

Does Fintech Improve Your Bottom Line? Yes and Here’s What You Need to Know

fintech improve your bottom line

Fintech solutions improve your bottom line whether you’re a solopreneur or small business, B2C or B2B. From helping you access much-needed capital to helping you create a seamless shopping experience for your consumers, fintech products help you thrive in today's hyper-digital market. The Rise of Fintech Financial technology, or fintech, began disrupting markets across the …

Thought Leadership Content: What is it? How Does it Help You?

Thought leadership has become a common phrase in our marketing vernacular. The hottest social media app on the planet right now is Clubhouse. There’s no written content on the site, nor can any conversation be recorded. But one of its key selling points is that it enables brand execs to establish themselves as thought leaders. …

4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them

reasons why businesses fail

There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …

Angel Funding and Venture Capital: Where to Find Seed Money for Your Startup

angel funding

Angel funding and venture capital, also known as private equity financing, are ways for investors to get in on the ground floor of startups. Private equity financing is excellent for you and for investors who see your potential early enough to jump in while the prospective ROI is at its highest. The benefit for you …

To ReBrand or Not to Rebrand, That is the Question: 6 Steps to Successful Rebranding

rebranding

2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …