Gerson Digital Content Strategies
Bringing Your Story to the World
How to build brand awareness is one of the most significant challenges for new entrepreneurs. No one has heard of your company. You don’t have a track record or social proof to share on marketing channels. So how do you get started? How do you build brand awareness and relationships with your target audience in …
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As you can see, we are continuing with our 2023 theme: “This Year, Make Personal Branding A Priority.” Building a personal brand on LinkedIn opens the door to an audience you might not reach on other social channels. And because LinkedIn is one of the most trusted channels, your ability to establish yourself as a …
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Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …
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This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …
Introduction Should you make New Year’s resolutions to grow your small business? New Year’s resolutions are an ageless tradition going back thousands of years. According to History.com, the Babylonians were the first to make New Year’s resolutions, meaning that the practice began almost 4,000 years ago. And we still do it! Research indicates that 80% …
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Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
It’s a great time to start up your business! We’ve just come out of a pandemic, most of the world is dealing with inflation, soon to be a recession, and there’s a war in Eastern Europe. The supply chain continues to be compromised, the “great resignation” is beginning anew, and the tech industry is slimming …
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It's easy to skip over creating a personal brand, especially when you’re a small business owner short on time and cash. You might think personal branding is not so crucial to your business goals. Instead, you’re busy building your company brand. But, your personal brand is not the same as your company brand. Your personal …
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Women investors and venture capitalists have had to fight for a seat at the table. They were told not to “bother their heads” about money and most had little to no control over the family finances. But, determined women investors and venture capitalists were not deterred. They forged ahead, even if it meant disguising their …
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Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"