A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals

brand community

Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …

Women Small Business Owners: Resources to Help You Launch and Grow Your Business

women small business

October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …

How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach

LinkedIn marketing

Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …

How Do I Start A Small Business? Answer These 10 Questions First

how do i start a small business

According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …