7 Digital Marketing Strategies To Grow Your Small Business

digital marketing strategies

Effective digital marketing strategies are the only way to grow your small business in today’s competitive marketplace. When running a small business, you have limited time, staff, and money. Therefore, you need easily employed, highly effective strategies to expand your brand reach and customer base. The post-covid world is highly digitized. B2B and B2C customers …

7 Ways To Reach B2B Customers In The Post-COVID Reality

reach B2B customers

“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …

 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs

startup entrepreneurs

Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …

The Rise of Social Shopping and How To Make It Work For Your Business

Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …

How Does The Rise of Remote Work Impact Your Marketing Strategy and Messaging?

remote work

The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …

Top 5 Tips for Small Business Growth in 2022

small business growth in 2022

Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …

10 Digital Marketing Myths That Slow Down Your Business Growth

digital marketing myths

Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …

A 9-Step Year-End Checklist For Digital Marketing Success in 2022

digital marketing success in 2022

Digital marketing success in 2022 requires that you focus strategically across all your digital channels. In addition, the coming year will present brands with many marketing challenges, chief of which is an increasingly crowded e-commerce ecosystem. Changing algorithms, new platforms, hybrid realities, and other trends will combine to make it an exciting year for small …