Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …
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Yes, it’s still summer, but it’s an excellent time to get ready for small business success in 2022. July marks the halfway point in the calendar year. You’re probably already brainstorming on your 2022 marketing strategies. So let’s jump in and talk about at least 11 easy things you can do now to get ahead …
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The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
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A cybersecurity plan for my small business? You’re thinking, “I don’t need one.” And you’re not alone. According to a study published in TechRepublic in 2019, 66% of small and mid-size business owners don’t believe they’re at risk of a cyberattack. However, this is not the reality of cybercrime. According to Symantec, 43% of small …
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