Gerson Digital Content Strategies
Bringing Your Story to the World
The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
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The Bureau of Labor Statistics reports that 20% of all new businesses fail in the first year. And then the failure rate increases from there, with statistics showing that 50% of new companies don't make it past the 5th year. There are several reasons for startup failure, but the chief culprit is an unhealthy cash …
Continue reading "Top 11 Financial Tips for New Entrepreneurs"
Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …
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According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …
Continue reading "How Do I Start A Small Business? Answer These 10 Questions First"
Yes, it’s still summer, but it’s an excellent time to get ready for small business success in 2022. July marks the halfway point in the calendar year. You’re probably already brainstorming on your 2022 marketing strategies. So let’s jump in and talk about at least 11 easy things you can do now to get ahead …
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The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
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A cybersecurity plan for my small business? You’re thinking, “I don’t need one.” And you’re not alone. According to a study published in TechRepublic in 2019, 66% of small and mid-size business owners don’t believe they’re at risk of a cyberattack. However, this is not the reality of cybercrime. According to Symantec, 43% of small …
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