Gerson Digital Content Strategies
Bringing Your Story to the World
SMS marketing is making a comeback. Artificial intelligence and stricter data regulations have created a favorable ecosystem for text messaging. With its high open rates and immediate reach, mobile messaging empowers you to engage with your audience more personally. As a result, you'll build brand loyalty and be better able to nurture your customers through …
Continue reading "How To Tap Into The Power Of SMS Marketing To Grow Your Business"
Probably by now, you‘ve already seen the statistics that prove a very high ROI for content marketing. Creating a content strategy for business growth is the only way to ensure that ROI becomes your reality. Why Do You Need A Content Strategy? Content Marketing Is Not A Secret Content marketing is one of the best …
Continue reading "How To Create A Content Strategy For Business Growth"
Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …
Continue reading "9 Startup Marketing Strategies To Maximize Impact On A Tight Budget"
Introduction Attracting media attention is challenging, even for established companies. There are thousands of startups worldwide, especially in the SaaS and tech industries. Unless you’re launching a startup that will disrupt reality as we know it, you’ll have to work hard to get your startup noticed. No one knows you exist. You have few, if …
Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …
Continue reading "Social Media Trends: Should You Run Or Should You Stay?"
A content audit is a thorough assessment of all your published content, including website pages, blog articles, white papers, e-books, videos, podcasts or other presentations, infographics, social media posts, and more. It’s a time-consuming process, but one that you should undertake annually or if there are disruptions in your industry or you want to change …
Continue reading "Content Audit: What Is It And How To Do It"
Google's helpful content algorithm update is slowly rolling out around the globe. Read on to learn what it means and how it could impact your website ranking. September means we're entering the last quarter of 2022, the holiday season, and the perfect time to start planning for 2023. Our upcoming blog articles will focus on …
Continue reading "Google’s Helpful Content Algorithm Update: What Does It Mean For You?"
Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
Continue reading "5 Tips To Turn Your Website Blog Into A Revenue Generating Engine"
A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …
Continue reading "9 Digital Marketing Mistakes That Will Tank Your Performance"