Gerson Digital Content Strategies
Bringing Your Story to the World
In today’s digital age, your website blog is one of the best tools for driving traffic to your website. A robust website blog generates revenue by building brand awareness and trust in your business. With a carefully crafted blog strategy, you’ll be able to establish yourself as a trusted authority in your niche. Furthermore, by …
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There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is not only the brands you already know but also new companies who know how to maneuver in the digital-first ecosystem. When you have a small marketing budget and no digital marketing team, you need to do everything possible to leverage …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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Are you using psychographic data in your marketing campaigns? You should be. Without a complete understanding of your consumer persona, the audience you’ve identified may not be your target audience. As a result, you could be wasting a lot of precious time and money creating marketing content that fails to reach your targets. Psychographics isn’t …
Continue reading "Moving From Who to Why: Psychographic Data"
How do I get more website traffic? Everyone is asking that question. Some brands are already at the top of SERPs. But they’re also looking at how to get more consumers through the funnel. Your website is your digital business card. That calling card isn’t going to be effective if it’s sitting in the drawer. …