Gerson Digital Content Strategies
Bringing Your Story to the World
How to increase your conversion rate is probably one of the hottest topics in the industry today. And for good reason—it’s the only way to grow your business. So, let’s dive in and talk about how to do just that—grow your business. What Is Conversion Rate? Conversion rate is the percentage of visitors to your …
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In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
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There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is the brands you already know and new companies who know how to maneuver in the digital-first ecosystem. You need to do everything possible to leverage your investment in the online space when you have a small marketing budget and no …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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Are you using psychographic data in your marketing campaigns? You should be. Without a complete understanding of your consumer persona, the audience you’ve identified may not be your target audience. As a result, you could be wasting a lot of precious time and money creating marketing content that fails to reach your targets. Psychographics isn’t …
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How do I get more website traffic? Everyone is asking that question. Some brands are already at the top of SERPs. But they’re also looking at how to get more consumers through the funnel. Your website is your digital business card. That calling card isn’t going to be effective if it’s sitting in the drawer. …