Gerson Digital Content Strategies
Bringing Your Story to the World
What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …
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If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
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If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
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Are you using psychographic data in your marketing campaigns? You should be. Without a complete understanding of your consumer persona, the audience you’ve identified may not be your target audience. As a result, you could be wasting a lot of precious time and money creating marketing content that fails to reach your targets. Psychographics isn’t …
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