Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
UPV is your unique promise of value. It sets you apart from your competitors, helping you stand out in a crowded market. Your unique promise of value articulates your values and commitment to your customers. Defining your UPV is one of the most critical components of branding and business growth. Let’s dive in and talk …
Storytelling plays an important role in an effective content marketing strategy. It's a powerful way to engage your audience emotionally. Through stories, your brand creates more authentic and long-lasting customer relationships. Why Should You Weave Storytelling Into Your Marketing Strategy? A study by Jennifer Aaker at Stanford Graduate School of Business found that people are 22 …
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Most brands focus on followers and engagement metrics in this social selling era. But, of course, everyone wants that viral post, right? But how do you convert your readers into paying customers? It’s true—you need to build your audience and engagement metrics. More followers and engagement tells the algorithms that your content is valuable. Once …
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In today’s constantly evolving business ecosystem, small business owners must overcome many challenges to market their products or services effectively. This article delves into the top nine small business marketing challenges, with low-cost marketing strategies to help you succeed in an intensely competitive market. So, let’s get started. 1. Lack Of Marketing Budget When you’re …
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Editor's note: This article was originally published on 27-4-23 and updated on 5-8-25 to reflect current insights. Building brand awareness is one of the biggest challenges facing new entrepreneurs. You've launched your company, but no one knows who you are. You don't have a track record or social proof to share on marketing channels. So, …
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Have you noticed how everyone is talking about social selling? And for good reasons. Consider these statistics. 1% of sales reps actively engaged in social selling spend 5-10% of their time on social media. (HubSpot) 78% of salespeople engaged in social selling outsell their peers using traditional selling tactics. (OptinMonster) 76% of buyers want social …
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As you can see, we are continuing with our 2023 theme: “This Year, Make Personal Branding A Priority.” Building a personal brand on LinkedIn opens the door to an audience you might not reach on other social channels. And because LinkedIn is one of the most trusted channels, your ability to establish yourself as a …
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Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …
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This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …
Introduction Attracting media attention is challenging, even for established companies. There are thousands of startups worldwide, especially in the SaaS and tech industries. Unless you’re launching a startup that will disrupt reality as we know it, you’ll have to work hard to get your startup noticed. No one knows you exist. You have few, if …