5 Ways To Weave Storytelling Into Your Marketing Strategy

weave storytelling into your marketing strategy

Storytelling is a powerful way to engage your audience emotionally. Through stories, your brand creates more authentic and long-lasting customer relationships. Why should you weave storytelling into your marketing strategy? A study conducted by Jennifer Aaker at Standford Graduate School of Business found that people are 22 times more likely to remember information when presented …

Low-Cost Marketing Strategies For The Top 9 Small Business Marketing Challenges

low-cost marketing strategies

In today’s constantly evolving business ecosystem, small business owners must overcome many challenges to market their products or services effectively. This article delves into the top nine small business marketing challenges, with low-cost marketing strategies to help you succeed in an intensely competitive market. So, let’s get started. 1. Lack Of Marketing Budget When you’re …

Social Selling: 9 FAQs To Help You Grow Your Business in 2023

social selling

Have you noticed how everyone is talking about social selling? And for good reasons. Consider these statistics. 1% of sales reps actively engaged in social selling spend 5-10% of their time on social media. (HubSpot) 78% of salespeople engaged in social selling outsell their peers using traditional selling tactics. (OptinMonster) 76% of buyers want social …

9 Startup Marketing Strategies To Maximize Impact On A Tight Budget

startup marketing strategies

Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …

Why Personal Branding Matters

personal branding

This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …

How To Be Sure Your Brand Personality Is Authentic

brand personality

You have a brand personality, whether you know it or not. Everything your business touches, from operating processes to marketing to customer experience to company culture –establishes and distinguishes you in the marketplace. Think about the human personality. One can come off as snobbish, aloof, energetic, compassionate, quiet, loud, pushy, patient, and so forth. A …