How To Be Sure Your Brand Personality Is Authentic

brand personality

You have a brand personality, whether you know it or not. Everything your business touches, from operating processes to marketing to customer experience to company culture –establishes and distinguishes you in the marketplace. Think about the human personality. One can come off as snobbish, aloof, energetic, compassionate, quiet, loud, pushy, patient, and so forth. A …

How To Capture The Power of Word-of-Mouth Marketing to Grow Your Business

word-of-mouth marketing

Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …

Customer-Centric Content: What Is It? How Will It Grow My Business?

Customer-centric content—you hear about it everywhere. All the content gurus are talking about how you need customer-centric content to engage your target audience. But what is “customer-centric content?” This article will dive into the following questions. What is customer-centric content? What are the benefits of customer-centric content? How do you create customer-centric content? Let’s get …

5 Critical Assets That Will Elevate Your Digital Brand Marketing

digital brand marketing

Engaging in digital brand marketing is not an option if you want to succeed. The entire world is digitized. Your competitors have staked out prime real estate in the digital world. So, how do you elevate your brand in such a crowded digital ecosystem? You need to strategize conduct market analysis create your brand voice …

 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs

startup entrepreneurs

Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …

5 Reasons Podcast Marketing Is A Powerful Way To Grow Your Brand

podcast marketing

Is Podcast Marketing a Part of Your Digital Branding Strategy? Last year we wrote an article, “How to Use Podcasting to PowerUp Your Digital Marketing Outreach.” At that time, we were already witnessing the impact of the pandemic on the rise of e-commerce. Online activity had reached record levels. Just about every business pivoted to …

Top 5 Tips for Small Business Growth in 2022

small business growth in 2022

Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …