Gerson Digital Content Strategies
Bringing Your Story to the World
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
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Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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Customer-centric content—you hear about it everywhere. All the content gurus are talking about how you need customer-centric content to engage your target audience. But what is “customer-centric content?” This article will dive into the following questions. What is customer-centric content? What are the benefits of customer-centric content? How do you create customer-centric content? Let’s get …
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It's easy to skip over creating a personal brand, especially when you’re a small business owner short on time and cash. You might think personal branding is not so crucial to your business goals. Instead, you’re busy building your company brand. But, your personal brand is not the same as your company brand. Your personal …
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Engaging in digital brand marketing is not an option if you want to succeed. The entire world is digitized. Your competitors have staked out prime real estate in the digital world. So, how do you elevate your brand in such a crowded digital ecosystem? You need to strategize conduct market analysis create your brand voice …
Continue reading "5 Critical Assets That Will Elevate Your Digital Brand Marketing"
Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"
Is Podcast Marketing a Part of Your Digital Branding Strategy? Last year we wrote an article, “How to Use Podcasting to PowerUp Your Digital Marketing Outreach.” At that time, we were already witnessing the impact of the pandemic on the rise of e-commerce. Online activity had reached record levels. Just about every business pivoted to …
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Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
We began 2021 with a pandemic and uncertain economy. And, it looks like we’ll end 2021 the same way. Nevertheless, despite it all, we saw that opportunities were plentiful. With a strategic focus, flexibility, and creativity, 2021 proved to be a great year to launch and scale your small business. Venture capital and seed funding, …
Continue reading "A Look Back at 2021: 16 Tips for Small Business Success"