Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
(This article was updated on 13-6-23) I recently read a fascinating story and a perfect example of why social listening is critical to business growth. TikTok influencer Alix Earle went on a trip to Europe along with 11 friends. They had made reservations through Booking.com. When they arrived, they found that their reserved house didn’t …
There's an exciting conversation happening about digital audio marketing. I read an article on Medium this week about Clubhouse. The social audio platform appears to be breaking all records for viral popularity. People have downloaded the app in countries where it’s not even available. (See our previous article about Clubhouse.) The author, Fab Giovanetti, concluded …
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How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
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2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …
By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …
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