Gerson Digital Content Strategies
Bringing Your Story to the World
Spring cleaning your digital marketing assets helps you stay on track with your business goals and objectives. Marketing assets such as social media profiles, advertising campaigns, websites, and email lists are crucial to any successful growth marketing strategy. But, like the items in your home, they can become stale and ineffective. Spring cleaning your digital …
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If you’re a solopreneur or small business owner, you have limited resources and time to grow your organic reach. Marketing your brand is just one of your many business responsibilities. But in today’s challenging times, maximizing your online presence is the only way to grow your business. When your marketing budget is limited, you’ll want …
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Have you noticed how everyone is talking about social selling? And for good reasons. Consider these statistics. 1% of sales reps actively engaged in social selling spend 5-10% of their time on social media. (HubSpot) 78% of salespeople engaged in social selling outsell their peers using traditional selling tactics. (OptinMonster) 76% of buyers want social …
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If you’re keeping up with the latest search trends, you might ask yourself, “do I still need to worry about SEO? A recent Forbes article discussed the era of “digital discovery,” suggesting that traditional search engines, such as Google, could become relics. Do the facts support such a possibility? Do you still need to spend …
Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …
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Dark social is not the dark web. The dark web refers to internet sites that can only be accessed with a specialized web browser. Users utilize these sites to post content anonymously. On the other hand, dark social refers to shares that are difficult to track. For example, think about when you found a great …
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Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …
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If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
Continue reading "So Many Social Media Channels, Which One Should I Choose?"