Gerson Digital Content Strategies
Bringing Your Story to the World
Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
Continue reading "A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals"
The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …
Continue reading "Top 8 Tips for Content Marketing Success in 2022"
There are good reasons to hire a social media marketer, but every reason may not match your particular situation. For example, it makes sense if you’re a solopreneur or a small business owner with limited staff, or you just launched your startup. Hiring a social media marketer frees up your time so you can focus …
The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
Continue reading "The Digital-First Ecosystem: What You Need to Know"
It’s no secret that you need to be on social media whether you're a B2C or B2B company. But how do you maximize the return on your investment, especially if you have a small team and a limited digital marketing budget? Here are my favorite social media secrets from the experts—industry leaders who’ve succeeded in …
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Livestream marketing isn’t new. People and brands have been going live on Facebook, Instagram, and other platforms for some time. What’s new is the importance of making livestream an essential component in your marketing strategy. Here’s why. The Post-Pandemic Landscape During the COVID-19 pandemic, when much of life came to a halt, consumers went online. …
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Imagine you wake up and check your Twitter feed. You see that the trending hashtag calls for boycotting your brand, product, or service. Something like 10,000 tweets per hour are flooding the social media platform. Good morning! Are you ready for a social media crisis? You need to be because if you don’t have a …
The impact of social media on political campaigns has been profound. Typically on this blog, we focus on social media’s effect on consumer behavior. But, social media also dramatically disrupted the political campaign playbook. We’ll look at the new social media and political campaigns matrix and how the game has changed. Erasing the Incumbency Advantage …
Continue reading "Social Media and Political Campaigns: 5 Ways the Game Has Changed"
Social listening is knowing what people say about you when you’re not in the room. Jeff Bezos put it succinctly in this famous quote about branding: “Your brand is what people say about you when you’re not in the room.” You want people to talk about you, but you want to know what they’re saying. …
Continue reading "Social Listening: What Is It? Why Is It Important?"