Gerson Digital Content Strategies
Bringing Your Story to the World
Dark social is not the dark web. The dark web refers to internet sites that can only be accessed with a specialized web browser. Users utilize these sites to post content anonymously. On the other hand, dark social refers to shares that are difficult to track. For example, think about when you found a great …
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Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …
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If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
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Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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Spring is a great time to clean out those content marketing mistakes that are holding you back from reaching your target audience (and growing your business). The digital content ecosystem will likely become more crowded as we head into the summer months (in the Northern Hemisphere). Leisure months mean more time on social media channels, …
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Social media content has become the primary driver of business branding, leads, and sales. And for a good reason. Almost the entire world is on social media. Even in the most remote places, people have mobile phones and tap into the global social media network. According to Statista, the number of social media users will …
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There's nothing about social channels that is predictable. The digital landscape is fluid, competitive and many promising social media platforms hit the dust. However, one constant factor is this: to reach your target audience and expand your market reach, you need to be where your consumers are. This article will look at some emerging social …
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