Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
Have you heard about Clubhouse? It's the hottest social media platform in the digital world right now. It doesn't pose a threat to the Big Three—Facebook, Instagram, and Twitter yet. And it could fizzle out, but for now, Clubhouse is soaring. The question is: should you be trying to get in the door? What is …
Continue reading "What’s so Hot About Clubhouse? And What Can It Do For Your Brand?"
The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …
Continue reading "How to Use Podcasting to PowerUp Your Digital Marketing Outreach"
Is your digital footprint authentic? And why does it matter? I read two Forbes articles this week that caught my attention. One said businesses are quickly forgotten, and the other said our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. But, at the same time, …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
Continue reading "Influencer Marketing: Mega, Micro and Nano"