Gerson Digital Content Strategies
Bringing Your Story to the World
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
Have you been thinking about whether or not to get on TikTok? Here are some facts to help you decide. What is TikTok? TikTok was founded in 2012. It's owned by ByteDance, a Chinese technology company headquartered in Beijing. In China, TikTok is known as Douyin. In truth, ByteDance wasn’t the first to come up …
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
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Tech companies need branding as much as Coca-Cola, Toyota, McDonald’s, and Budweiser. The fact that you are a tech company doesn’t diminish your need to create an identity that is unique, memorable, and consistent across the entirety of your corporate landscape. The Forbes 2019 World’s Most Valuable Brands lists Apple, Google, Microsoft, Amazon, and Facebook …
Continue reading "Tech Companies Need Branding: 7 Essentials to Know Right Now"