Gerson Digital Content Strategies
Bringing Your Story to the World
Is your digital footprint authentic? And why does it matter? I read two Forbes articles this week that caught my attention. One said businesses are quickly forgotten, and the other said our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. But, at the same time, …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
Continue reading "Influencer Marketing: Mega, Micro and Nano"