Gerson Digital Content Strategies
Bringing Your Story to the World
It’s no secret that you need to be on social media whether you're a B2C or B2B company. But how do you maximize the return on your investment, especially if you have a small team and a limited digital marketing budget? Here are my favorite social media secrets from the experts—industry leaders who’ve succeeded in …
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Livestream marketing isn’t new. People and brands have been going live on Facebook, Instagram, and other platforms for some time. What’s new is the importance of making livestream an essential component in your marketing strategy. Here’s why. The Post-Pandemic Landscape During the COVID-19 pandemic, when much of life came to a halt, consumers went online. …
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Imagine you wake up and check your Twitter feed. You see that the trending hashtag calls for boycotting your brand, product, or service. Something like 10,000 tweets per hour are flooding the social media platform. Good morning! Are you ready for a social media crisis? You need to be because social media will turn against …
The impact of social media on political campaigns has been profound. Typically on this blog, we focus on social media’s effect on consumer behavior. But, social media also dramatically disrupted the political campaign playbook. We’ll look at the new social media and political campaigns matrix and how the game has changed. Erasing the Incumbency Advantage …
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(This article was updated on 13-6-23) I recently read a fascinating story and a perfect example of why social listening is critical to business growth. TikTok influencer Alix Earle went on a trip to Europe along with 11 friends. They had made reservations through Booking.com. When they arrived, they found that their reserved house didn’t …
There's an exciting conversation happening about digital audio marketing. I read an article on Medium this week about Clubhouse. The social audio platform appears to be breaking all records for viral popularity. People have downloaded the app in countries where it’s not even available. (See our previous article about Clubhouse.) The author, Fab Giovanetti, concluded …
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How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …
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Have you heard about Clubhouse? It's the hottest social media platform in the digital world right now. It doesn't pose a threat to the Big Three—Facebook, Instagram, and Twitter yet. And it could fizzle out, but for now, Clubhouse is soaring. The question is: should you be trying to get in the door? What is …
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The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …
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