Thought Leadership Content: What is it? How Does it Help You?

How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …

4 Powerful Lessons the Robinhood-GameStop Story Teaches Us About Branding

Robinhood Gamestop

By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …

How to Use Podcasting to PowerUp Your Digital Marketing Outreach

podcasting

The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …

Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …

Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach

broaden your reach

How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …

6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing

easy social media marketing

When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …