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Effective Marketing in the New Normal is All About Technology What does digital marketing in the new normal look like, and how do we remain competitive in the ecosystem we currently find ourselves in? Over the past two years, industry insiders have attempted to predict when the new normal will revert to the "old normal." …
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Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …
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The short answer is right away. As soon as your business is officially open, you should start a social media marketing campaign. But if you’ve just launched your small business and you’re a solopreneur or have a small staff, you can’t do everything at once. So this article will talk about the components of a …
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If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
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Back in July 2020, Forbes published an article, “The Metaverse is Coming, And It’s A Very Big Deal.” “Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction. Just like social media revolutionized the online marketing landscape, so too will the metaverse.” Fast forward to October …
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Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
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The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …
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There are good reasons to hire a social media marketer, but every reason may not match your particular situation. For example, it makes sense if you’re a solopreneur or a small business owner with limited staff, or you just launched your startup. Hiring a social media marketer frees up your time so you can focus …
The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
Continue reading "The Digital-First Ecosystem: What You Need to Know"