9 Digital Marketing Mistakes That Will Tank Your Performance

digital marketing mistakes

A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …

How To Capture The Power of Word-of-Mouth Marketing to Grow Your Business

word-of-mouth marketing

Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …

4 Social Channels You Might Want To Try In 2022 To Expand Market Reach

social channels

There's nothing about social channels that is predictable. The digital landscape is fluid, competitive and many promising social media platforms hit the dust. However, one constant factor is this: to reach your target audience and expand your market reach, you need to be where your consumers are. This article will look at some emerging social …

Top 5 Tips for Small Business Growth in 2022

small business growth in 2022

Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …

A Look Back at 2021: 16 Tips for Small Business Success

2021

We began 2021 with a pandemic and uncertain economy. And, it looks like we’ll end 2021 the same way. Nevertheless, despite it all, we saw that opportunities were plentiful. With a strategic focus, flexibility, and creativity, 2021 proved to be a great year to launch and scale your small business. Venture capital and seed funding, …