Gerson Digital Content Strategies
Bringing Your Story to the World
SMS marketing is making a comeback. Artificial intelligence and stricter data regulations have created a favorable ecosystem for text messaging. With its high open rates and immediate reach, mobile messaging empowers you to engage with your audience more personally. As a result, you'll build brand loyalty and be better able to nurture your customers through …
Continue reading "How To Tap Into The Power Of SMS Marketing To Grow Your Business"
Storytelling is a powerful way to engage your audience emotionally. Through stories, your brand creates more authentic and long-lasting customer relationships. Why should you weave storytelling into your marketing strategy? A study conducted by Jennifer Aaker at Standford Graduate School of Business found that people are 22 times more likely to remember information when presented …
Continue reading "5 Ways To Weave Storytelling Into Your Marketing Strategy"
How to increase your conversion rate is probably one of the hottest topics in the industry today. And for good reason—it’s the only way to grow your business. So, let’s dive in and talk about how to do just that—grow your business. What Is Conversion Rate? Conversion rate is the percentage of visitors to your …
Continue reading "5 Tips To Help You Increase Your Conversion Rate"
Spring cleaning your digital marketing assets helps you stay on track with your business goals and objectives. Marketing assets such as social media profiles, advertising campaigns, websites, and email lists are crucial to any successful growth marketing strategy. But, like the items in your home, they can become stale and ineffective. Spring cleaning your digital …
Continue reading "Spring Cleaning Your Digital Marketing Assets"
If you’re a solopreneur or small business owner, you have limited resources and time to grow your organic reach. Marketing your brand is just one of your many business responsibilities. But in today’s challenging times, maximizing your online presence is the only way to grow your business. When your marketing budget is limited, you’ll want …
Continue reading "How To Grow Your Organic Reach: 9 Tips for Solopreneurs And Small Business Owners"
Probably by now, you‘ve already seen the statistics that prove a very high ROI for content marketing. Creating a content strategy for business growth is the only way to ensure that ROI becomes your reality. Why Do You Need A Content Strategy? Content Marketing Is Not A Secret Content marketing is one of the best …
Continue reading "How To Create A Content Strategy For Business Growth"
Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …
Continue reading "9 Startup Marketing Strategies To Maximize Impact On A Tight Budget"
Introduction Attracting media attention is challenging, even for established companies. There are thousands of startups worldwide, especially in the SaaS and tech industries. Unless you’re launching a startup that will disrupt reality as we know it, you’ll have to work hard to get your startup noticed. No one knows you exist. You have few, if …
As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
Continue reading "How to Upgrade Your E-Commerce Business for 2023"
If you’re keeping up with the latest search trends, you might ask yourself, “do I still need to worry about SEO? A recent Forbes article discussed the era of “digital discovery,” suggesting that traditional search engines, such as Google, could become relics. Do the facts support such a possibility? Do you still need to spend …