Gerson Digital Content Strategies
Bringing Your Story to the World
Digital marketing success in 2022 requires that you focus strategically across all your digital channels. In addition, the coming year will present brands with many marketing challenges, chief of which is an increasingly crowded e-commerce ecosystem. Changing algorithms, new platforms, hybrid realities, and other trends will combine to make it an exciting year for small …
Continue reading "A 9-Step Year-End Checklist For Digital Marketing Success in 2022"
If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
Continue reading "Save Time and Grow Your Business With These 5 Digital Marketing Tools"
Back in July 2020, Forbes published an article, “The Metaverse is Coming, And It’s A Very Big Deal.” “Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction. Just like social media revolutionized the online marketing landscape, so too will the metaverse.” Fast forward to October …
Continue reading "What the Heck is the Metaverse and How Will It Change Digital Marketing?"
Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
Continue reading "A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals"
There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is not only the brands you already know but also new companies who know how to maneuver in the digital-first ecosystem. When you have a small marketing budget and no digital marketing team, you need to do everything possible to leverage …
Continue reading "Get Rid of These 5 Digital Marketing Mistakes: Save Money and Grow Your Brand"
The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
Continue reading "How To Survive in the Post-Pandemic Retail Economy"
Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
Continue reading "Why You Should Use Brand Storytelling to Grow Your Business"
If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
Continue reading "How to Cheaply Market Your Small Business"
The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …
Continue reading "Top 8 Tips for Content Marketing Success in 2022"
There are good reasons to hire a social media marketer, but every reason may not match your particular situation. For example, it makes sense if you’re a solopreneur or a small business owner with limited staff, or you just launched your startup. Hiring a social media marketer frees up your time so you can focus …