Livestream Marketing: A Powerful Way to Connect With Your Audience

livestream marketing

Livestream marketing isn’t new. People and brands have been going live on Facebook, Instagram, and other platforms for some time. What’s new is the importance of making livestream an essential component in your marketing strategy. Here’s why. The Post-Pandemic Landscape During the COVID-19 pandemic, when much of life came to a halt, consumers went online. …

Digital Audio Marketing: Can It Boost Your Brand Visibility?

digital audio marketing

There's an exciting conversation happening about digital audio marketing. I read an article on Medium this week about Clubhouse. The social audio platform appears to be breaking all records for viral popularity. People have downloaded the app in countries where it’s not even available. (See our previous article about Clubhouse.) The author, Fab Giovanetti, concluded …

Email Marketing is Dead? Fake News! 6 Reasons Why Email is Still Important

email marketing

Email has been around forever, right? Social media is the new thing. But, did you know that for every $1 you spend on email marketing, the return is $42? (DMA data) Did you know that, on average, only 5.5% of social media followers see your content because of platform algorithm changes? In fact, brands are …

SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach

SMS marketing

You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …

How to Use Podcasting to PowerUp Your Digital Marketing Outreach

podcasting

The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …