Gerson Digital Content Strategies
Bringing Your Story to the World
If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
Continue reading "So Many Social Media Channels, Which One Should I Choose?"
Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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Customer-centric content—you hear about it everywhere. All the content gurus are talking about how you need customer-centric content to engage your target audience. But what is “customer-centric content?” This article will dive into the following questions. What is customer-centric content? What are the benefits of customer-centric content? How do you create customer-centric content? Let’s get …
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The only way to drive revenue growth is to make your brand visible everywhere your potential consumers are likely to be. And the engine behind a successful brand awareness campaign is content. The statistics are compelling. 72% of marketers say that content marketing increases engagement and the number of leads. (CMI) According to Twitter statistics, …
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Spring is a great time to clean out those content marketing mistakes that are holding you back from reaching your target audience (and growing your business). The digital content ecosystem will likely become more crowded as we head into the summer months (in the Northern Hemisphere). Leisure months mean more time on social media channels, …
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Effective digital marketing strategies are the only way to grow your small business in today’s competitive marketplace. When running a small business, you have limited time, staff, and money. Therefore, you need easily employed, highly effective strategies to expand your brand reach and customer base. The post-covid world is highly digitized. B2B and B2C customers …
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Social media content has become the primary driver of business branding, leads, and sales. And for a good reason. Almost the entire world is on social media. Even in the most remote places, people have mobile phones and tap into the global social media network. According to Statista, the number of social media users will …
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“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …
Continue reading "7 Ways To Reach B2B Customers In The Post-COVID Reality"