Gerson Digital Content Strategies
Bringing Your Story to the World
Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
It’s a great time to start up your business! We’ve just come out of a pandemic, most of the world is dealing with inflation, soon to be a recession, and there’s a war in Eastern Europe. The supply chain continues to be compromised, the “great resignation” is beginning anew, and the tech industry is slimming …
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In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
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Email marketing success is on the agenda again. After the false reports about email being dead, we see that it continues to be our most potent outreach strategy. Of course, you still need to be on social channels because your audience hangs out there. But, as we’ve discussed in previous articles, your website and email …
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Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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It's easy to skip over creating a personal brand, especially when you’re a small business owner short on time and cash. You might think personal branding is not so crucial to your business goals. Instead, you’re busy building your company brand. But, your personal brand is not the same as your company brand. Your personal …
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Effective digital marketing strategies are the only way to grow your small business in today’s competitive marketplace. When running a small business, you have limited time, staff, and money. Therefore, you need easily employed, highly effective strategies to expand your brand reach and customer base. The post-covid world is highly digitized. B2B and B2C customers …
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“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …
Continue reading "7 Ways To Reach B2B Customers In The Post-COVID Reality"
Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"