Gerson Digital Content Strategies
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Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
Why do purpose-driven brands do better in the marketplace? Because today’s consumers want to do business with a brand that cares about more than the bottom line. In a world with so many choices, consumers are in the driver’s seat. They’re looking for authenticity and for brands that align with their values. This is true …
Continue reading "Why Purpose-Driven Brands Are More Successful: Shine A Spotlight on Your Mission"
October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …
Continue reading "Women Small Business Owners: Resources to Help You Launch and Grow Your Business"
The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
Continue reading "How To Survive in the Post-Pandemic Retail Economy"
The Bureau of Labor Statistics reports that 20% of all new businesses fail in the first year. And then the failure rate increases from there, with statistics showing that 50% of new companies don't make it past the 5th year. There are several reasons for startup failure, but the chief culprit is an unhealthy cash …
Continue reading "Top 11 Financial Tips for New Entrepreneurs"
Black founders receive roughly 1.2% of all venture capital funding in America. One reason cited is that Black venture capitalists make up only around 2% of the venture capitalist pool. Of course, that’s part of the problem. Still, other sticky issues make it difficult for entrepreneurs of color to get their innovations off the ground. …
Continue reading "Seed Funding and Venture Capital for Entrepreneurs of Color"
Fintech solutions improve your bottom line whether you’re a solopreneur or small business, B2C or B2B. From helping you access much-needed capital to helping you create a seamless shopping experience for your consumers, fintech products help you thrive in today's hyper-digital market. The Rise of Fintech Financial technology, or fintech, began disrupting markets across the …
Continue reading "Does Fintech Improve Your Bottom Line? Yes and Here’s What You Need to Know"
If you're a sole proprietor, you'll appreciate these empowering tips for solopreneurs. But even if you have a team working with you, these tips are relevant to your entrepreneurship journey. In a recent Forbes article, “Council Post: Lessons From a Soloentreprenuer,” CEO Greg Mercer shared some lessons he learned as the founder of Jungle Scout. …
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …
Continue reading "4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them"