Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
Editor's Note: This article was published earlier, however its principles remain highly relevant in 2026. A successful startup marketing strategy still depends on owned channels, audience-first content, and sustainable systems. Algorithms, AI, and paid acquisition costs continue to evolve and impact our online success. Startup Marketing Explained Startup marketing is the process of building visibility, …
It’s a great time to start up your business! We’ve just come out of a pandemic, most of the world is dealing with inflation, soon to be a recession, and there’s a war in Eastern Europe. The supply chain continues to be compromised, the “great resignation” is beginning anew, and the tech industry is slimming …
Continue reading "How to Start Up Your Business Without Going Broke"
It's easy to skip over creating a personal brand, especially when you’re a small business owner short on time and cash. You might think personal branding is not so crucial to your business goals. Instead, you’re busy building your company brand. But, your personal brand is not the same as your company brand. Your personal …
Continue reading "Why Do You Need A Personal Brand To Grow Your Business?"
Women investors and venture capitalists have had to fight for a seat at the table. They were told not to “bother their heads” about money and most had little to no control over the family finances. But, determined women investors and venture capitalists were not deterred. They forged ahead, even if it meant disguising their …
Continue reading "Women Investors and Venture Capitalists: Women’s History Month 2022"
Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"
Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
Why do purpose-driven brands do better in the marketplace? Because today’s consumers want to do business with a brand that cares about more than the bottom line. In a world with so many choices, consumers are in the driver’s seat. They’re looking for authenticity and for brands that align with their values. This is true …
Continue reading "Why Purpose-Driven Brands Are More Successful: Shine A Spotlight on Your Mission"
October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …
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The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
Continue reading "How To Survive in the Post-Pandemic Retail Economy"
The Bureau of Labor Statistics reports that 20% of all new businesses fail in the first year. And then the failure rate increases from there, with statistics showing that 50% of new companies don't make it past the 5th year. There are several reasons for startup failure, but the chief culprit is an unhealthy cash …
Continue reading "Top 11 Financial Tips for New Entrepreneurs"