Gerson Digital Content Strategies
Bringing Your Story to the World
2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …
By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …
Continue reading "4 Powerful Lessons the Robinhood-GameStop Story Teaches Us About Branding"
Have you heard about Clubhouse? It's the hottest social media platform in the digital world right now. It doesn't pose a threat to the Big Three—Facebook, Instagram, and Twitter yet. And it could fizzle out, but for now, Clubhouse is soaring. The question is: should you be trying to get in the door? What is …
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You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …
Continue reading "SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach"
Are you wondering how to seek venture capital funding for your startup? Or should you even start a new business? We’re post-pandemic but still facing tremendous uncertainty. Globally, countries are dealing either with growing inflation or recession. Yet, it’s still a fantastic time to launch a new business or scale your company to the next …
Continue reading "15 Winning Tips to Help You Secure Venture Capital Funding for Your Startup"
I read two Forbes articles this week that caught my attention. One said that businesses are quickly forgotten, and the other said that our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. At the same time, consumers don't trust what we say. Does Your Consumer …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
. Don't let the street talk about how impossible it is to find money to launch your startup put you to sleep. There's no doubt; it's more challenging. Traditional lenders like to see a track record. When you're a startup, you don't have one. But you do have a rock-solid dream ready to become a …
Continue reading "Try These 6 Places to Get Money To Launch Your Startup"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
If you’re a startup, you need a pitch deck. Why? Because you need funding. But it’s not only for investors. A pitch deck is a concise, engaging, and factual way to say who you are, why you exist, and what you intend to do. If you’re ready to take on collaborators or partners, you’ll also …