To ReBrand or Not to Rebrand, That is the Question: 6 Steps to Successful Rebranding

rebranding

2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …

4 Powerful Lessons the Robinhood-GameStop Story Teaches Us About Branding

Robinhood Gamestop

By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …

SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach

SMS marketing

You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …

15 Winning Tips to Help You Secure Venture Capital Funding for Your Startup

venture capital

Are you wondering how to seek venture capital funding for your startup? Or should you even start a new business? We’re post-pandemic but still facing tremendous uncertainty. Globally, countries are dealing either with growing inflation or recession. Yet, it’s still a fantastic time to launch a new business or scale your company to the next …

Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …

6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing

easy social media marketing

When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …