Seed Funding and Venture Capital for Entrepreneurs of Color

entrepreneurs of color

Black founders receive roughly 1.2% of all venture capital funding in America. One reason cited is that Black venture capitalists make up only around 2% of the venture capitalist pool. Of course, that’s part of the problem. Still, other sticky issues make it difficult for entrepreneurs of color to get their innovations off the ground. …

LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach

LinkedIn marketing

Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …

How Do I Start A Small Business? Answer These 10 Questions First

how do i start a small business

According to Google Trends, “how do I start a business” ranks among the top search requests in the United States. This newfound interest in becoming an entrepreneur was most likely accelerated by the COVID pandemic and the uncertainties it has brought into our lives. Yet, at the same time, the startup ecosystem today is healthy …

Why You Need a Cybersecurity Plan for Your Small Business

cybersecurity plan

A cybersecurity plan for my small business? You’re thinking, “I don’t need one.” And you’re not alone. According to a study published in TechRepublic in 2019, 66% of small and mid-size business owners don’t believe they’re at risk of a cyberattack. However, this is not the reality of cybercrime. According to Symantec, 43% of small …

Does Fintech Improve Your Bottom Line? Yes and Here’s What You Need to Know

fintech improve your bottom line

Fintech solutions improve your bottom line whether you’re a solopreneur or small business, B2C or B2B. From helping you access much-needed capital to helping you create a seamless shopping experience for your consumers, fintech products help you thrive in today's hyper-digital market. The Rise of Fintech Financial technology, or fintech, began disrupting markets across the …