How To Capture The Power of Word-of-Mouth Marketing to Grow Your Business

word-of-mouth marketing

Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …

Customer-Centric Content: What Is It? How Will It Grow My Business?

Customer-centric content—you hear about it everywhere. All the content gurus are talking about how you need customer-centric content to engage your target audience. But what is “customer-centric content?” This article will dive into the following questions. What is customer-centric content? What are the benefits of customer-centric content? How do you create customer-centric content? Let’s get …

How To Use Content Marketing To Drive Revenue Growth

drive revenue growth

The only way to drive revenue growth is to make your brand visible everywhere your potential consumers are likely to be. And the engine behind a successful brand awareness campaign is content. The statistics are compelling. 72% of marketers say that content marketing increases engagement and the number of leads. (CMI) According to Twitter statistics, …

7 Digital Marketing Strategies To Grow Your Small Business

digital marketing strategies

Effective digital marketing strategies are the only way to grow your small business in today’s competitive marketplace. When running a small business, you have limited time, staff, and money. Therefore, you need easily employed, highly effective strategies to expand your brand reach and customer base. The post-covid world is highly digitized. B2B and B2C customers …

Women Investors and Venture Capitalists: Women’s History Month 2022

investors and venture capitalists

Women investors and venture capitalists have had to fight for a seat at the table. They were told not to “bother their heads” about money and most had little to no control over the family finances. But, determined women investors and venture capitalists were not deterred. They forged ahead, even if it meant disguising their …

7 Ways To Reach B2B Customers In The Post-COVID Reality

reach B2B customers

“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …