Gerson Digital Content Strategies
Bringing Your Story to the World
It’s a great time to start up your business! We’ve just come out of a pandemic, most of the world is dealing with inflation, soon to be a recession, and there’s a war in Eastern Europe. The supply chain continues to be compromised, the “great resignation” is beginning anew, and the tech industry is slimming …
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In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
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A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …
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If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Email marketing success is on the agenda again. After the false reports about email being dead, we see that it continues to be our most potent outreach strategy. Of course, you still need to be on social channels because your audience hangs out there. But, as we’ve discussed in previous articles, your website and email …
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Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
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Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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What’s a content distribution strategy, why do you need it, and how do you design one? If you’ve been following this blog, you already know about content’s critical role in growing your business. We’ve talked about how your company blog draws visitors to your website, builds trust in your brand, and nurtures brand loyalty. And …
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Customer-centric content—you hear about it everywhere. All the content gurus are talking about how you need customer-centric content to engage your target audience. But what is “customer-centric content?” This article will dive into the following questions. What is customer-centric content? What are the benefits of customer-centric content? How do you create customer-centric content? Let’s get …
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It's easy to skip over creating a personal brand, especially when you’re a small business owner short on time and cash. You might think personal branding is not so crucial to your business goals. Instead, you’re busy building your company brand. But, your personal brand is not the same as your company brand. Your personal …
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