Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
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If you’re keeping up with the latest search trends, you might ask yourself, “do I still need to worry about SEO? A recent Forbes article discussed the era of “digital discovery,” suggesting that traditional search engines, such as Google, could become relics. Do the facts support such a possibility? Do you still need to spend …
In a recent article on eCommerce trends published in Geektime, Vered Levy-Ron, CEO of Syte, provided nine 2022-2023 artificial intelligence trends that could help you grow your business. Voice Search and Voice-Enabled Shopping Intuitive and Engaging Shopping Experiences eCommerce Merchandising Optimization Real-Time Data Analytics Omnichannel Marketing Direct-To-Consumer Sales eCommerce Fraud Prevention Mobile Commerce More Concentrated …
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Should you be thinking about how to recession-proof your small business? A glance at the headlines would indicate that the answer is “yes.” war in Ukraine supply chain disruptions oil and energy price increases rising interest rates looming real estate market collapse diminishing consumer confidence Even the tech giants are feeling the pinch. YouTube advertising …
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Editor’s Note: This article was updated on August 18, 2025 Should you run after social media trends? Logically, the answer is no. However, when everyone else seems to be doing it and winning, it’s hard not to follow. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and …
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A content audit is a thorough assessment of all your published content, including website pages, blog articles, white papers, e-books, videos, podcasts or other presentations, infographics, social media posts, and more. It’s a time-consuming process, but one that you should undertake annually or if there are disruptions in your industry or you want to change …
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Dark social is not the dark web. The dark web refers to internet sites that can only be accessed with a specialized web browser. Users utilize these sites to post content anonymously. On the other hand, dark social refers to shares that are difficult to track. For example, think about when you found a great …
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Google's helpful content algorithm update is slowly rolling out around the globe. Read on to learn what it means and how it could impact your website ranking. September means we're entering the last quarter of 2022, the holiday season, and the perfect time to start planning for 2023. Our upcoming blog articles will focus on …
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Editor's Note: This article was published earlier, however its principles remain highly relevant in 2026. A successful startup marketing strategy still depends on owned channels, audience-first content, and sustainable systems. Algorithms, AI, and paid acquisition costs continue to evolve and impact our online success. Startup Marketing Explained Startup marketing is the process of building visibility, …
You have a brand personality, whether you know it or not. Everything your business touches, from operating processes to marketing to customer experience to company culture –establishes and distinguishes you in the marketplace. Think about the human personality. One can come off as snobbish, aloof, energetic, compassionate, quiet, loud, pushy, patient, and so forth. A …
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