Social Media Trends: Should You Run Or Should You Stay?

social media trends

Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …

9 Digital Marketing Mistakes That Will Tank Your Performance

digital marketing mistakes

A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …

The Rise of Social Shopping and How To Make It Work For Your Business

Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …

Top 8 Tips for Content Marketing Success in 2022

content marketing success

The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …