Gerson Digital Content Strategies
Bringing Your Story to the World
Deploying creative startup marketing strategies is the only way to survive in today’s competitive e-commerce ecosystem, especially when operating on a tight budget. Our e-commerce industry faces multiple economic disruptions, such as recession or inflation, supply chain issues, and overall uncertainty. Yet, despite the gloomy forecasts, it’s a great time to start a business. According …
Continue reading "9 Startup Marketing Strategies To Maximize Impact On A Tight Budget"
As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
Continue reading "How to Upgrade Your E-Commerce Business for 2023"
Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …
Continue reading "Social Media Trends: Should You Run Or Should You Stay?"
A handful of digital marketing mistakes can easily topple even the best social media marketing campaign. The marketplace is competitive, the economy is uncertain, and the world seems to be in perpetual “emotion.” As a result, you might put your digital marketing on auto-pilot with so many issues to track. Of course, automation is essential, …
Continue reading "9 Digital Marketing Mistakes That Will Tank Your Performance"
If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
Continue reading "So Many Social Media Channels, Which One Should I Choose?"
Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …
Continue reading "The Rise of Social Shopping and How To Make It Work For Your Business"
The short answer is right away. As soon as your business is officially open, you should start a social media marketing campaign. But if you’ve just launched your small business and you’re a solopreneur or have a small staff, you can’t do everything at once. So this article will talk about the components of a …
Continue reading "When Should You Start A Social Media Marketing Campaign?"
The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …
Continue reading "Top 8 Tips for Content Marketing Success in 2022"
There are good reasons to hire a social media marketer, but every reason may not match your particular situation. For example, it makes sense if you’re a solopreneur or a small business owner with limited staff, or you just launched your startup. Hiring a social media marketer frees up your time so you can focus …