Gerson Digital Content Strategies
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If you’re a solopreneur or small business owner, you have limited resources and time to grow your organic reach. Marketing your brand is just one of your many business responsibilities. But in today’s challenging times, maximizing your online presence is the only way to grow your business. When your marketing budget is limited, you’ll want …
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Probably by now, you‘ve already seen the statistics that prove a very high ROI for content marketing. Creating a content strategy for business growth is the only way to ensure that ROI becomes your reality. Why Do You Need A Content Strategy? Content Marketing Is Not A Secret Content marketing is one of the best …
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As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
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Should you be thinking about how to recession-proof your small business? A glance at the headlines would indicate that the answer is “yes.” war in Ukraine supply chain disruptions oil and energy price increases rising interest rates looming real estate market collapse diminishing consumer confidence Even the tech giants are feeling the pinch. YouTube advertising …
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Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …
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A content audit is a thorough assessment of all your published content, including website pages, blog articles, white papers, e-books, videos, podcasts or other presentations, infographics, social media posts, and more. It’s a time-consuming process, but one that you should undertake annually or if there are disruptions in your industry or you want to change …
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Google's helpful content algorithm update is slowly rolling out around the globe. Read on to learn what it means and how it could impact your website ranking. September means we're entering the last quarter of 2022, the holiday season, and the perfect time to start planning for 2023. Our upcoming blog articles will focus on …
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Spring is a great time to clean out those content marketing mistakes that are holding you back from reaching your target audience (and growing your business). The digital content ecosystem will likely become more crowded as we head into the summer months (in the Northern Hemisphere). Leisure months mean more time on social media channels, …
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Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …
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The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …
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