How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach

LinkedIn marketing

Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …

Livestream Marketing: A Powerful Way to Connect With Your Audience

livestream marketing

Livestream marketing isn’t new. People and brands have been going live on Facebook, Instagram, and other platforms for some time. What’s new is the importance of making livestream an essential component in your marketing strategy. Here’s why. The Post-Pandemic Landscape During the COVID-19 pandemic, when much of life came to a halt, consumers went online. …

SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach

SMS marketing

You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …

Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …