How To Recession-Proof Your Small Business

recession-proof-your-small-business

Should you be thinking about how to recession-proof your small business? A glance at the headlines would indicate that the answer is “yes.” war in Ukraine supply chain disruptions oil and energy price increases rising interest rates looming real estate market collapse diminishing consumer confidence Even the tech giants are feeling the pinch. YouTube advertising …

Social Media Trends: Should You Run Or Should You Stay?

social media trends

Should you run after social media trends? Logically, the answer is no. But we do. Keeping up with marketing trends is critical to developing your digital content strategy. However, your business and marketing goals should be front and center when deciding to change course or expand your digital outreach. As we’ve seen over the last …

Google’s Helpful Content Algorithm Update: What Does It Mean For You?

Google's helpful content algorithm

Google's helpful content algorithm update is slowly rolling out around the globe. Read on to learn what it means and how it could impact your website ranking. September means we're entering the last quarter of 2022, the holiday season, and the perfect time to start planning for 2023. Our upcoming blog articles will focus on …

The Rise of Social Shopping and How To Make It Work For Your Business

Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …

How Does The Rise of Remote Work Impact Your Marketing Strategy and Messaging?

remote work

The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …

10 Digital Marketing Myths That Slow Down Your Business Growth

digital marketing myths

Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …

How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …