Gerson Digital Content Strategies
Bringing Your Story to the World
Yes, you still need a website, no matter the size of your business or whether you’re B2B or B2C. A recent news article caught my attention. The author said that one in four small businesses don’t have a website. And among those who responded that they have a website, many reported poor performance, leading to …
A cybersecurity plan for my small business? You’re thinking, “I don’t need one.” And you’re not alone. According to a study published in TechRepublic in 2019, 66% of small and mid-size business owners don’t believe they’re at risk of a cyberattack. However, this is not the reality of cybercrime. According to Symantec, 43% of small …
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Thought leadership has become a common phrase in our marketing vernacular. The hottest social media app on the planet right now is Clubhouse. There’s no written content on the site, nor can any conversation be recorded. But one of its key selling points is that it enables brand execs to establish themselves as thought leaders. …
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There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …
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A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
. Don't let the street talk about how impossible it is to find money to launch your startup put you to sleep. There's no doubt; it's more challenging. Traditional lenders like to see a track record. When you're a startup, you don't have one. But you do have a rock-solid dream ready to become a …
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Many of our clients are startups and solo entrepreneurs. When you’re scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow yet to invest in a full-scale marketing effort. With limited resources, there’s no budget for big media buys and promos. One of the questions that always comes …
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How do you get a bank loan for your startup? Banks don’t like to lend to new businesses. You’ve heard this already. Banks are in the business of making money. They want to know you’ll pay back the loan. Startups are risky. Many new companies fail. Your startup lacks a track record of success. Your …
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