Imagine you wake up and check your Twitter feed. You see that the trending hashtag calls for boycotting your brand, product, or service. Something like 10,000 tweets per hour are flooding the social media platform. Good morning! Are you ready for a social media crisis? You need to be because social media will turn against …
Social Media and Political Campaigns: 5 Ways the Game Has Changed
The impact of social media on political campaigns has been profound. Typically on this blog, we focus on social media’s effect on consumer behavior. But, social media also dramatically disrupted the political campaign playbook. We’ll look at the new social media and political campaigns matrix and how the game has changed. Erasing the Incumbency Advantage …
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6 Reasons Why You Need a Blog
Yes, you need a blog. It takes time, and you already have a full plate. You have to come up with engaging content to post on a consistent schedule. Then you have to market your blog articles, so someone reads them. The results are not immediate, not like running a paid ad or promo. But …
Social Listening: Why Is It Important?
(This article was updated on 13-6-23) I recently read a fascinating story and a perfect example of why social listening is critical to business growth. TikTok influencer Alix Earle went on a trip to Europe along with 11 friends. They had made reservations through Booking.com. When they arrived, they found that their reserved house didn’t …
Digital Audio Marketing: Can It Boost Your Brand Visibility?
There's an exciting conversation happening about digital audio marketing. I read an article on Medium this week about Clubhouse. The social audio platform appears to be breaking all records for viral popularity. People have downloaded the app in countries where it’s not even available. (See our previous article about Clubhouse.) The author, Fab Giovanetti, concluded …
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Thought Leadership Content: What is it? How Does it Help You?
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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What’s the Difference Between B2B and B2C Branding?
In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
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4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them
There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …
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Wall Street and Hetty Green: Women’s History Month Feature
Who was the "Witch of Wall Street?" The world was not ready for Hetty Green. She possessed an uncanny ability to predict the timing of market fluctuations, enabling her to turn a modest inheritance into a fortune. She became the richest woman in America during her era. Unfortunately, her gift for money matters and commitment …
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Angel Funding and Venture Capital: Where to Find Seed Money for Your Startup
Angel funding and venture capital, also known as private equity financing, are ways for investors to get in on the ground floor of startups. Private equity financing is excellent for you and for investors who see your potential early enough to jump in while the prospective ROI is at its highest. The benefit for you …
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