Gerson Digital Content Strategies
Bringing Your Story to the World
The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …
Continue reading "How to Use Podcasting to PowerUp Your Digital Marketing Outreach"
Even if you're a startup, you know about SEO. The challenge is, though, while you're massaging your SEO strategy, the search engine algorithms are upping the ante. The SEO techniques you've been using may not get you to your goals in 2021. For example, previously, many experts suggested that the way to secure your spot …
Continue reading "Top 13 SEO Tips for 2021: Here’s What You Need to Know Right Now"
We’re in a pandemic, and the economy is uncertain. Yet, it’s still a fantastic time to launch a new business or scale your company to the next level. Unless you’re able to self-invest, you’ll need to secure venture capital funding. You could get a loan, but then you’ll have debt at a time when your …
Continue reading "15 Winning Tips to Help You Secure Venture Capital Funding for Your Startup"
I read two Forbes articles this week that caught my attention. One said that businesses are quickly forgotten, and the other said that our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. At the same time, consumers don't trust what we say. Does Your Consumer …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"
. Don't let the street talk about how impossible it is to find money to launch your startup put you to sleep. There's no doubt; it's more challenging. Traditional lenders like to see a track record. When you're a startup, you don't have one. But you do have a rock-solid dream ready to become a …
Continue reading "Try These 6 Places to Get Money To Launch Your Startup"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
If you’re a startup, you need a pitch deck. Why? Because you need funding. But it’s not only for investors. A pitch deck is a concise, engaging, and factual way to say who you are, why you exist, and what you intend to do. If you’re ready to take on collaborators or partners, you’ll also …
How do you get a bank loan for your startup? Banks don’t like to lend to new businesses. You’ve heard this already. Banks are in the business of making money. They want to know you’ll pay back the loan. Startups are risky. Many new companies fail. Your startup lacks a track record of success. Your …
Continue reading "4 Tips to Get A Bank Loan for Your Startup"