How to Use Podcasting to PowerUp Your Digital Marketing Outreach

podcasting

The world has changed, and so has podcasting. Today, virtually every aspect of our lives has gone digital. Online activity was already at a record high, but since COVID-19, almost everything has shifted to the digital marketplace. Numerous consumer surveys indicate there will be no reverting to pre-COVID behavior when it comes to online activity. …

Top 13 SEO Tips for 2021: Here’s What You Need to Know Right Now

SEO for 2021

Even if you're a startup, you know about SEO. The challenge is, though, while you're massaging your SEO strategy, the search engine algorithms are upping the ante. The SEO techniques you've been using may not get you to your goals in 2021. For example, previously, many experts suggested that the way to secure your spot …

15 Winning Tips to Help You Secure Venture Capital Funding for Your Startup

venture capital

We’re in a pandemic, and the economy is uncertain. Yet, it’s still a fantastic time to launch a new business or scale your company to the next level. Unless you’re able to self-invest, you’ll need to secure venture capital funding. You could get a loan, but then you’ll have debt at a time when your …

Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …

Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach

broaden your reach

How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …

6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing

easy social media marketing

When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …