Gerson Digital Content Strategies
Bringing Your Story to the World
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
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There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …
Continue reading "4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them"
Who was the "Witch of Wall Street?" The world was not ready for Hetty Green. She possessed an uncanny ability to predict the timing of market fluctuations, enabling her to turn a modest inheritance into a fortune. She became the richest woman in America during her era. Unfortunately, her gift for money matters and commitment …
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Angel funding and venture capital, also known as private equity financing, are ways for investors to get in on the ground floor of startups. Private equity financing is excellent for you and for investors who see your potential early enough to jump in while the prospective ROI is at its highest. The benefit for you …
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Email has been around forever, right? Social media is the new thing. But, did you know that for every $1 you spend on email marketing, the return is $42? (DMA data) Did you know that, on average, only 5.5% of social media followers see your content because of platform algorithm changes? In fact, brands are …
Continue reading "Email Marketing is Dead? Fake News! 6 Reasons Why Email is Still Important"
2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …
By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …
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Have you heard about Clubhouse? It's the hottest social media platform in the digital world right now. It doesn't pose a threat to the Big Three—Facebook, Instagram, and Twitter yet. And it could fizzle out, but for now, Clubhouse is soaring. The question is: should you be trying to get in the door? What is …
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You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …
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