Thought Leadership Content: What is it? How Does it Help You?

How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …

4 Reasons Why Businesses Fail, and How To Make Sure Yours is Not One of Them

reasons why businesses fail

There are many reasons why businesses fail, including poor planning, bad execution, inadequate financing (or mismanagement of money), and market underestimation. According to the Bureau of Labor Statistics, as reported by Fundera, 20% of small businesses fail in their first year. You might think, “that makes sense.” But once you get past your first year, …

Angel Funding and Venture Capital: Where to Find Seed Money for Your Startup

angel funding

Angel funding and venture capital, also known as private equity financing, are ways for investors to get in on the ground floor of startups. Private equity financing is excellent for you and for investors who see your potential early enough to jump in while the prospective ROI is at its highest. The benefit for you …

Email Marketing is Dead? Fake News! 6 Reasons Why Email is Still Important

email marketing

Email has been around forever, right? Social media is the new thing. But, did you know that for every $1 you spend on email marketing, the return is $42? (DMA data) Did you know that, on average, only 5.5% of social media followers see your content because of platform algorithm changes? In fact, brands are …

To ReBrand or Not to Rebrand, That is the Question: 6 Steps to Successful Rebranding

rebranding

2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …

4 Powerful Lessons the Robinhood-GameStop Story Teaches Us About Branding

Robinhood Gamestop

By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …

SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach

SMS marketing

You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …