Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
The short answer is right away. As soon as your business is officially open, you should start a social media marketing campaign. But if you’ve just launched your small business and you’re a solopreneur or have a small staff, you can’t do everything at once. So this article will talk about the components of a …
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If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
Continue reading "Save Time and Grow Your Business With These 5 Digital Marketing Tools"
Back in July 2020, Forbes published an article, “The Metaverse is Coming, And It’s A Very Big Deal.” “Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction. Just like social media revolutionized the online marketing landscape, so too will the metaverse.” Fast forward to October …
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Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
Continue reading "A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals"
There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is the brands you already know and new companies who know how to maneuver in the digital-first ecosystem. You need to do everything possible to leverage your investment in the online space when you have a small marketing budget and no …
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October is National Women’s Small Business Month. And what a better way to celebrate than with some success stories and resources to help you launch and grow your small business. And, there’s a lot to celebrate. In 1972, 4.6% of all businesses in the US were owned by women. As of 2018, the number of …
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The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
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The Bureau of Labor Statistics reports that 20% of all new businesses fail in the first year. And then the failure rate increases from there, with statistics showing that 50% of new companies don't make it past the 5th year. There are several reasons for startup failure, but the chief culprit is an unhealthy cash …
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