Gerson Digital Content Strategies
Bringing Your Story to the World
If you’re a startup, you need a pitch deck. Why? Because you need funding. But it’s not only for investors. A pitch deck is a concise, engaging, and factual way to say who you are, why you exist, and what you intend to do. If you’re ready to take on collaborators or partners, you’ll also …
How do you get a bank loan for your startup? Banks don’t like to lend to new businesses. You’ve heard this already. Banks are in the business of making money. They want to know you’ll pay back the loan. Startups are risky. Many new companies fail. Your startup lacks a track record of success. Your …
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Without Going Broke A recent Goldman Sachs survey found that the number of new business startups has risen sharply during the last three months. Additionally, despite the dramatic impact COVID-19 has had on the small business community, the number of American entrepreneurs did not decline from what it was before the pandemic. It’s a chaotic …
Today we are dealing with an unprecedented global health crisis. But we also face an economic pandemic. How do you survive economic uncertainty? Find Your Grit The only way to survive economic uncertainty is with something called grit—the determination to reach your goal, no matter what happens. Coined by Dr. Angela Duckworth grit is defined …
Voice search is expected to account for as much as half of all online searches this year. This has the potential to completely disrupt the way consumers look for products and services. If you want them to find you, you need to get your content ready for voice search. The ability to search by voice …
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Have you been thinking about whether or not to get on TikTok? Here are some facts to help you decide. What is TikTok? TikTok was founded in 2012. It's owned by ByteDance, a Chinese technology company headquartered in Beijing. In China, TikTok is known as Douyin. In truth, ByteDance wasn’t the first to come up …
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
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Tech companies need branding as much as Coca-Cola, Toyota, McDonald’s, and Budweiser. The fact that you are a tech company doesn’t diminish your need to create an identity that is unique, memorable, and consistent across the entirety of your corporate landscape. The Forbes 2019 World’s Most Valuable Brands lists Apple, Google, Microsoft, Amazon, and Facebook …
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Happy 2020! A new year. A clean slate. If you didn’t meet your 2019 financial goals, don’t stress about it. Hit the reset button and let’s get ready to have more money in 2020. How do You Have More Money in 2020? By getting rid of the budget busters. A SlickDeals.net survey identified the top …
Continue reading "Want More Money in 2020? Kick Out These 5 Money Robbers"