Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
In today’s constantly evolving business ecosystem, small business owners must overcome many challenges to market their products or services effectively. This article delves into the top nine small business marketing challenges, with low-cost marketing strategies to help you succeed in an intensely competitive market. So, let’s get started. 1. Lack Of Marketing Budget When you’re …
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Editor's note: This article was originally published on 27-4-23 and updated on 5-8-25 to reflect current insights. Building brand awareness is one of the biggest challenges facing new entrepreneurs. You've launched your company, but no one knows who you are. You don't have a track record or social proof to share on marketing channels. So, …
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If you’re a solopreneur or small business owner, you have limited resources and time to grow your organic reach. Marketing your brand is just one of your many business responsibilities. But in today’s challenging times, maximizing your online presence is the only way to grow your business. When your marketing budget is limited, you’ll want …
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*Editor's Note: This article was updated January 7, 2026 What Is A Content Strategy And Why Does It Matter For Business Growth A content strategy defines your target audience, what content you create, where it's published, and how it supports your business goals. It connects your messaging to your target audience's real needs and ensures …
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Have you noticed how everyone is talking about social selling? And for good reasons. Consider these statistics. 1% of sales reps actively engaged in social selling spend 5-10% of their time on social media. (HubSpot) 78% of salespeople engaged in social selling outsell their peers using traditional selling tactics. (OptinMonster) 76% of buyers want social …
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Introduction Should you make New Year’s resolutions to grow your small business? New Year’s resolutions are an ageless tradition going back thousands of years. According to History.com, the Babylonians were the first to make New Year’s resolutions, meaning that the practice began almost 4,000 years ago. And we still do it! Research indicates that 80% …
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As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
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In a recent article on eCommerce trends published in Geektime, Vered Levy-Ron, CEO of Syte, provided nine 2022-2023 artificial intelligence trends that could help you grow your business. Voice Search and Voice-Enabled Shopping Intuitive and Engaging Shopping Experiences eCommerce Merchandising Optimization Real-Time Data Analytics Omnichannel Marketing Direct-To-Consumer Sales eCommerce Fraud Prevention Mobile Commerce More Concentrated …
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Should you be thinking about how to recession-proof your small business? A glance at the headlines would indicate that the answer is “yes.” war in Ukraine supply chain disruptions oil and energy price increases rising interest rates looming real estate market collapse diminishing consumer confidence Even the tech giants are feeling the pinch. YouTube advertising …
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Editor's Note: This article was published earlier, however its principles remain highly relevant in 2026. A successful startup marketing strategy still depends on owned channels, audience-first content, and sustainable systems. Algorithms, AI, and paid acquisition costs continue to evolve and impact our online success. Startup Marketing Explained Startup marketing is the process of building visibility, …