Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
Have you noticed how everyone is talking about social selling? And for good reasons. Consider these statistics. 1% of sales reps actively engaged in social selling spend 5-10% of their time on social media. (HubSpot) 78% of salespeople engaged in social selling outsell their peers using traditional selling tactics. (OptinMonster) 76% of buyers want social …
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Introduction Should you make New Year’s resolutions to grow your small business? New Year’s resolutions are an ageless tradition going back thousands of years. According to History.com, the Babylonians were the first to make New Year’s resolutions, meaning that the practice began almost 4,000 years ago. And we still do it! Research indicates that 80% …
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As we enter the final month of 2022, now is the time to upgrade your e-commerce business for 2023. Begin by finishing the tasks discussed in previous articles. What are those tasks? Review your business vision, mission, and goals Assess your marketing goals Conduct a content audit Assess competitor performance Analyze your content channels and …
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In a recent article on eCommerce trends published in Geektime, Vered Levy-Ron, CEO of Syte, provided nine 2022-2023 artificial intelligence trends that could help you grow your business. Voice Search and Voice-Enabled Shopping Intuitive and Engaging Shopping Experiences eCommerce Merchandising Optimization Real-Time Data Analytics Omnichannel Marketing Direct-To-Consumer Sales eCommerce Fraud Prevention Mobile Commerce More Concentrated …
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Should you be thinking about how to recession-proof your small business? A glance at the headlines would indicate that the answer is “yes.” war in Ukraine supply chain disruptions oil and energy price increases rising interest rates looming real estate market collapse diminishing consumer confidence Even the tech giants are feeling the pinch. YouTube advertising …
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Editor's Note: This article was published earlier, however its principles remain highly relevant in 2026. A successful startup marketing strategy still depends on owned channels, audience-first content, and sustainable systems. Algorithms, AI, and paid acquisition costs continue to evolve and impact our online success. Startup Marketing Explained Startup marketing is the process of building visibility, …
It’s a great time to start up your business! We’ve just come out of a pandemic, most of the world is dealing with inflation, soon to be a recession, and there’s a war in Eastern Europe. The supply chain continues to be compromised, the “great resignation” is beginning anew, and the tech industry is slimming …
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In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
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Email marketing success is on the agenda again. After the false reports about email being dead, we see that it continues to be our most potent outreach strategy. Of course, you still need to be on social channels because your audience hangs out there. But, as we’ve discussed in previous articles, your website and email …
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Word-of-mouth marketing still works. And it’s cheaper and more effective than paid messaging. According to research from Kantar, 93% of consumers say they trust their family and friends, and 91% trust review sites for information about brands. Only 38% say they trust ads. But, like everything else, word-of-mouth has also gone digital. In this article, …
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