Gerson Digital Content Strategies
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Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"
Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …
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The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …
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Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
We began 2021 with a pandemic and uncertain economy. And, it looks like we’ll end 2021 the same way. Nevertheless, despite it all, we saw that opportunities were plentiful. With a strategic focus, flexibility, and creativity, 2021 proved to be a great year to launch and scale your small business. Venture capital and seed funding, …
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Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …
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Digital marketing success in 2022 requires that you focus strategically across all your digital channels. In addition, the coming year will present brands with many marketing challenges, chief of which is an increasingly crowded e-commerce ecosystem. Changing algorithms, new platforms, hybrid realities, and other trends will combine to make it an exciting year for small …
Continue reading "A 9-Step Year-End Checklist For Digital Marketing Success in 2022"
Why do purpose-driven brands do better in the marketplace? Because today’s consumers want to do business with a brand that cares about more than the bottom line. In a world with so many choices, consumers are in the driver’s seat. They’re looking for authenticity and for brands that align with their values. This is true …
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If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
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Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
Continue reading "A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals"