Gerson Digital Content Strategies
Bringing Your Story to the World
Dark social is not the dark web. The dark web refers to internet sites that can only be accessed with a specialized web browser. Users utilize these sites to post content anonymously. On the other hand, dark social refers to shares that are difficult to track. For example, think about when you found a great …
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In today’s digital age, your website blog is one of the best tools for lead generation, brand awareness, trust in your business, and driving traffic to your website. With a carefully crafted blog strayou can establish yourself as a trusted authority in your niche. Furthermore, consistently publishing original, unique articles that address your customers’ needs, …
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If you Google “is organic reach dead?” you’ll find dozens of articles that deal with the decline of organic reach. If you’ve experienced a drop-off in post reach on the social channels you employ, especially Facebook, you’re not alone. But the picture is not as bleak as it might appear. Organic reach is not dead; …
Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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How do I get more website traffic? Everyone is asking that question. Some brands are already at the top of SERPs. But they’re also looking at how to get more consumers through the funnel. Your website is your digital business card. That calling card isn’t going to be effective if it’s sitting in the drawer. …
Yes, you need a blog. It takes time, and you already have a full plate. You have to come up with engaging content to post on a consistent schedule. Then you have to market your blog articles, so someone reads them. The results are not immediate, not like running a paid ad or promo. But …