Gerson Digital Content Strategies
Bringing Your Story to the World
I read two Forbes articles this week that caught my attention. One said that businesses are quickly forgotten, and the other said that our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. At the same time, consumers don't trust what we say. Does Your Consumer …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
Voice search is expected to account for as much as half of all online searches this year. This has the potential to completely disrupt the way consumers look for products and services. If you want them to find you, you need to get your content ready for voice search. The ability to search by voice …
Continue reading "Tips to Make Your Content Ready for Voice Search"
Have you been thinking about whether or not to get on TikTok? Here are some facts to help you decide. What is TikTok? TikTok was founded in 2012. It's owned by ByteDance, a Chinese technology company headquartered in Beijing. In China, TikTok is known as Douyin. In truth, ByteDance wasn’t the first to come up …
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
Continue reading "Influencer Marketing: Mega, Micro and Nano"
Tech companies need branding as much as Coca-Cola, Toyota, McDonald’s, and Budweiser. The fact that you are a tech company doesn’t diminish your need to create an identity that is unique, memorable, and consistent across the entirety of your corporate landscape. The Forbes 2019 World’s Most Valuable Brands lists Apple, Google, Microsoft, Amazon, and Facebook …
Continue reading "Tech Companies Need Branding: 7 Essentials to Know Right Now"