Livestream Marketing: A Powerful Way to Connect With Your Audience

livestream marketing

Livestream marketing isn’t new. People and brands have been going live on Facebook, Instagram, and other platforms for some time. What’s new is the importance of making livestream an essential component in your marketing strategy. Here’s why. The Post-Pandemic Landscape During the COVID-19 pandemic, when much of life came to a halt, consumers went online. …

Digital Audio Marketing: Can It Boost Your Brand Visibility?

digital audio marketing

There's an exciting conversation happening about digital audio marketing. I read an article on Medium this week about Clubhouse. The social audio platform appears to be breaking all records for viral popularity. People have downloaded the app in countries where it’s not even available. (See our previous article about Clubhouse.) The author, Fab Giovanetti, concluded …

Email Marketing is Dead? Fake News! 6 Reasons Why Email is Still Important

email marketing

Email has been around forever, right? Social media is the new thing. But, did you know that for every $1 you spend on email marketing, the return is $42? (DMA data) Did you know that, on average, only 5.5% of social media followers see your content because of platform algorithm changes? In fact, brands are …