Moving Past 2020: 7 Tips for Small Business Success in 2021

small business success in 2021

A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …

Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach

broaden your reach

How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …

6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing

easy social media marketing

When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …