Gerson Digital Content Strategies
Bringing Your Story to the World
A Main Street America survey released in April found that 7.5 million small businesses were at risk of permanent closure due to the pandemic. Most likely, many of these have shuttered their doors permanently. According to the National Bureau of Economic Research, the number of active small business owners fell by 22% from February to …
Continue reading "Moving Past 2020: 7 Tips for Small Business Success in 2021"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"
. Don't let the street talk about how impossible it is to find money to launch your startup put you to sleep. There's no doubt; it's more challenging. Traditional lenders like to see a track record. When you're a startup, you don't have one. But you do have a rock-solid dream ready to become a …
Continue reading "Try These 6 Places to Get Money To Launch Your Startup"
When you're scaling up, you need easy social media marketing strategies. Budgets are tight. There's not enough cash flow to invest in a full-scale marketing effort. There's no budget for big media buys and promos with limited resources. Many of our clients are startups and solo entrepreneurs. So one of the questions that always comes …
Continue reading "6 Secrets for Solo Entrepreneurs: Easy Social Media Marketing"
If you’re a startup, you need a pitch deck. Why? Because you need funding. But it’s not only for investors. A pitch deck is a concise, engaging, and factual way to say who you are, why you exist, and what you intend to do. If you’re ready to take on collaborators or partners, you’ll also …
How do you get a bank loan for your startup? Banks don’t like to lend to new businesses. You’ve heard this already. Banks are in the business of making money. They want to know you’ll pay back the loan. Startups are risky. Many new companies fail. Your startup lacks a track record of success. Your …
Continue reading "4 Tips to Get A Bank Loan for Your Startup"
Today we are dealing with an unprecedented global health crisis. But we also face an economic pandemic. How do you survive economic uncertainty? Find Your Grit The only way to survive economic uncertainty is with something called grit—the determination to reach your goal, no matter what happens. Coined by Dr. Angela Duckworth grit is defined …
Voice search is expected to account for as much as half of all online searches this year. This has the potential to completely disrupt the way consumers look for products and services. If you want them to find you, you need to get your content ready for voice search. The ability to search by voice …
Continue reading "Tips to Make Your Content Ready for Voice Search"
No, we’re not in the laboratory! We are talking about one of the biggest marketing trends today, and there is no indication of a slow-down. The question is, do you need an influencer marketing strategy to reach your goals? In our last blog article, we wrote about why you need personal branding. And, we alluded …
Continue reading "Influencer Marketing: Mega, Micro and Nano"
Happy 2020! A new year. A clean slate. If you didn’t meet your 2019 financial goals, don’t stress about it. Hit the reset button and let’s get ready to have more money in 2020. How do You Have More Money in 2020? By getting rid of the budget busters. A SlickDeals.net survey identified the top …
Continue reading "Want More Money in 2020? Kick Out These 5 Money Robbers"