Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
With the rise of digital and social media marketing and social shopping, you might wonder why you should invest in traditional marketing. Is the ROI worth it? However, traditional marketing is not obsolete. People still watch television and read the newspaper. Depending on your niche and consumer audience, a hybrid marketing approach might be the …
Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
We began 2021 with a pandemic and uncertain economy. And, it looks like we’ll end 2021 the same way. Nevertheless, despite it all, we saw that opportunities were plentiful. With a strategic focus, flexibility, and creativity, 2021 proved to be a great year to launch and scale your small business. Venture capital and seed funding, …
Continue reading "A Look Back at 2021: 16 Tips for Small Business Success"
Effective Marketing in the New Normal is All About Technology What does digital marketing in the new normal look like, and how do we remain competitive in the ecosystem we currently find ourselves in? Over the past two years, industry insiders have attempted to predict when the new normal will revert to the "old normal." …
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Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …
Continue reading "10 Digital Marketing Myths That Slow Down Your Business Growth"
Digital marketing success in 2022 requires that you focus strategically across all your digital channels. In addition, the coming year will present brands with many marketing challenges, chief of which is an increasingly crowded e-commerce ecosystem. Changing algorithms, new platforms, hybrid realities, and other trends will combine to make it an exciting year for small …
Continue reading "A 9-Step Year-End Checklist For Digital Marketing Success in 2022"
Why do purpose-driven brands do better in the marketplace? Because today’s consumers want to do business with a brand that cares about more than the bottom line. In a world with so many choices, consumers are in the driver’s seat. They’re looking for authenticity and for brands that align with their values. This is true …
Continue reading "Why Purpose-Driven Brands Are More Successful: Shine A Spotlight on Your Mission"
The short answer is right away. As soon as your business is officially open, you should start a social media marketing campaign. But if you’ve just launched your small business and you’re a solopreneur or have a small staff, you can’t do everything at once. So this article will talk about the components of a …
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If you’re running a small business or startup, you have a lot on your plate. Chief among your priorities is how to grow your business. Depending on your niche, scaling can be challenging, especially in today’s highly competitive global marketplace. In today’s digitized ecosystem, your marketing plan must focus on digital strategies, especially social media. …
Continue reading "Save Time and Grow Your Business With These 5 Digital Marketing Tools"
Brand communities are proving to be a powerful engine for building brand recognition and authority. As the online marketplace grows and fills with digital data, it’s becoming a daily challenge to reach your target audience. In addition, you have to deal with algorithms that limit your reach. As a result, your consumers may never see …
Continue reading "A Brand Community: How to Redefine Engagement to Meet Your Marketing Goals"