Gerson Digital Content Strategies
Bringing Your Story to the World
This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …
Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …
Continue reading "LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach"
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
Continue reading "Thought Leadership Content: What is it? How Does it Help You?"
I read two Forbes articles this week that caught my attention. One said that businesses are quickly forgotten, and the other said that our digital footprint is untrustworthy. On the one hand, we need to increase our visibility in the digital marketplace. At the same time, consumers don't trust what we say. Does Your Consumer …
Continue reading "5 Reasons Why Your Digital Footprint Must Be Authentic"