Why Personal Branding Matters

personal branding

This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …

10 Digital Marketing Myths That Slow Down Your Business Growth

digital marketing myths

Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …

Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach

broaden your reach

How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …