Gerson Digital Content Strategies
Bringing Your Story to the World
This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …
Startup marketing—you can't skip it—no one will know you exist. But you can't afford it—cash flow is your #1 priority and primary enemy. So, what's the answer? Focus on low-to-no-cost startup marketing strategies that you can automate and optimize to reach your target consumers. Here are our top five tips for startup marketing success. Create …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
Continue reading "So Many Social Media Channels, Which One Should I Choose?"
Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …
Continue reading "10 Digital Marketing Myths That Slow Down Your Business Growth"
Yes, it’s still summer, but it’s an excellent time to get ready for small business success in 2022. July marks the halfway point in the calendar year. You’re probably already brainstorming on your 2022 marketing strategies. So let’s jump in and talk about at least 11 easy things you can do now to get ahead …
Continue reading "11 Easy Things to Do Now for Small Business Success in 2022"
How do I get more website traffic? Everyone is asking that question. Some brands are already at the top of SERPs. But they’re also looking at how to get more consumers through the funnel. Your website is your digital business card. That calling card isn’t going to be effective if it’s sitting in the drawer. …
Social listening is knowing what people say about you when you’re not in the room. Jeff Bezos put it succinctly in this famous quote about branding: “Your brand is what people say about you when you’re not in the room.” You want people to talk about you, but you want to know what they’re saying. …
Continue reading "Social Listening: What Is It? Why Is It Important?"
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"