Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
This year, make personal branding a priority. Whether through social media channels such as LinkedIn or Twitter, or traditional outlets such as professional communities and industry publications, promoting yourself and your skillsets will help you grow your business. This week’s article will look at what is personal branding, why it’s essential, and how to develop …
Editor's Note: This article was published earlier, however its principles remain highly relevant in 2026. A successful startup marketing strategy still depends on owned channels, audience-first content, and sustainable systems. Algorithms, AI, and paid acquisition costs continue to evolve and impact our online success. Startup Marketing Explained Startup marketing is the process of building visibility, …
Unless you’re one of the big brands, you don’t have the time or budget to market your business on all the social media channels. So you’ll need to prioritize. However, those big brands also prioritize. They don’t want to waste money or time creating content for the wrong audience, even though their budgets have more …
Continue reading "So Many Social Media Channels, Which One Should I Choose?"
Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …
Continue reading "10 Digital Marketing Myths That Slow Down Your Business Growth"
Yes, it’s still summer, but it’s an excellent time to get ready for small business success in 2022. July marks the halfway point in the calendar year. You’re probably already brainstorming on your 2022 marketing strategies. So let’s jump in and talk about at least 11 easy things you can do now to get ahead …
Continue reading "11 Easy Things to Do Now for Small Business Success in 2022"
How do I get more website traffic? Everyone is asking that question. Some brands are already at the top of SERPs. But they’re also looking at how to get more consumers through the funnel. Your website is your digital business card. That calling card isn’t going to be effective if it’s sitting in the drawer. …
(This article was updated on 13-6-23) I recently read a fascinating story and a perfect example of why social listening is critical to business growth. TikTok influencer Alix Earle went on a trip to Europe along with 11 friends. They had made reservations through Booking.com. When they arrived, they found that their reserved house didn’t …
How to broaden your reach is probably one of your top marketing priorities. One way to do it, especially if you’re a startup or solo entrepreneur, is to look outside the box. No doubt, Facebook, Instagram, and Twitter still rule the social media world, but there are some new or overlooked kids on the block …
Continue reading "Pinning, Tumbling, Twitching and Periscoping: How to Broaden Your Reach"