Skip to content

Gerson Digital Content Strategies

Bringing Your Story to the World

  • SEO Content/Copywriter
  • Brand Management
  • Social Media Marketing
  • Blog
    • Social Media
    • Digital Marketing
    • Did You Know?
    • Money Matters
  • About
  • Contact

Tag: small business owner

Posted on June 10, 2021

4 Empowering Tips for Solopreneurs

empowering tips for solopreneurs

If you're a sole proprietor, you'll appreciate these empowering tips for solopreneurs. But even if you have a team working with you, these tips are relevant to your entrepreneurship journey. In a recent Forbes article, “Council Post: Lessons From a Soloentreprenuer,” CEO Greg Mercer shared some lessons he learned as the founder of Jungle Scout. …

Continue reading "4 Empowering Tips for Solopreneurs"

  • Angel Investors
  • Branding
  • Content Marketing
  • Conversions
  • Did You Know?
  • Digital Marketing
  • Entrepreneurship
  • Marketing
  • Money Matters
  • Segmentation
  • Small Business Tips
  • Social Media
  • Targeting
  • Venture Capital
  • website
  • website traffic

gavidvorah

#Contentmarketingstrategist for entrepreneurs & SMBs to help you reach your growth goals! #digitalmarketingtips #growyourbiz #gdgdigital. LEARN MORE👇

Gerson Digital Content Strategies
When should you clarify your brand personality?🤔⁠
⁠
Before opening your business.🚀⁠
⁠
After opening your business.🪴⁠
⁠
When writing your marketing plan.✨⁠
⁠
Every day!☺️⁠
⁠
💜Being clear about your brand personality helps you establish authentic relationships with your customers.⁠
⁠
💜And authentic personality establishes trust with your customers.⁠
⁠
💜Trust is necessary for long-term relationships and business success.⁠
⁠
💜Be sure your personality shines through in everything you do.⁠
⁠
And don't be afraid to be you.⁠
⁠
It doesn't matter what other brands do or what the algorithms demand.⁠
⁠
Just be you!👏🏻👏🏻👏🏻⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#identity #creative #branding #creativity #love #beyou #quality #startupbusiness #gdgdigital⁠
#entrepreneurlife #startup #onlinemarketing #business #socialmedia #marketingdigital #entrepreneurs #entrepreneur #digitalmarketing #marketing #marketingstrategy #businessowner #success #marketingtips #buildyourbrand
Most people today don’t read text; they skim.⁠ Most people today don’t read text; they skim.⁠
⁠
So, you need to use compelling headlines to increase your website conversion rate.⁠
⁠
👉🏼Make sure the headlines are attention-grabbing and compelling.⁠
⁠
👉🏼Use powerful, emotional words that inspire them to stop skimming and want to read the details.⁠
⁠
👉🏼Experiment with different headline styles, such as questions, numbers, lists, or statements.⁠
⁠
👉🏼Assess what resonates the most with your audience and optimize accordingly.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#online #onlinemarketing #marketingdigital #digitalmarketing #marketing #marketingstrategy #emailmarketing #marketingtips #websitedesign #webdevelopment #ecommerce #growyourbusiness #growthmarketing #gdgdigital
☺️Attention Brands!🛑⁠ ⁠ Your customers ☺️Attention Brands!🛑⁠
⁠
Your customers want to be happy.🤣⁠
⁠
They prefer brands that make them laugh and feel good.💖🙂⁠
⁠
Here are some stats to think about.🤔⁠
⁠
Last year's Oracle "Happiness Report includes insights from 12,000 customers and business leaders across 14 countries.⁠
⁠
The main finding???⁠
⁠
People want new experiences that make them smile and laugh.🤣🙂⁠
⁠
91% surveyed said they prefer brands to be funny.💜⁠
⁠
90% are more likely to remember funny ads.🙃⁠
⁠
75% would follow a brand if it's funny on its social media channel (yet only 15% of businesses said that their brand is humorous on social).🫶🏼⁠
⁠
69% said they would open an email from a brand if the subject line were funnier (yet only 24% of businesses do this)😎⁠
⁠
So, let's infuse some happiness and humor into our social content.⁠
⁠
It's an easy way to grow your business, don't you think??⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#happycustomer #branding #humor #growthmarketing #growyourbusiness #marketingstrategy #gdgdigital #happy⁠
#successful #relationships #mood #business #vibes #entrepreneur #instagood #instadaily #entrepreneurship
Creating content is only half the job.😟⁠ ⁠ Creating content is only half the job.😟⁠
⁠
You also need a content distribution strategy that moves all that great content you're creating to the places where your customers hang out.🚀⁠
⁠
A content distribution strategy ensures that your content marketing campaign results in brand growth and conversions.🪴📈😃⁠
⁠
Ready to hear more?⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#contentmarketing #onlinemarketing #digitalmarketing #marketingtips #marketingstrategy #growthmarketing #growyourbusiness #smallbusinesstips #smallbiztips #startups #entrepreneurs #womenownedbusinesses #gdgdigital⁠
#socialmedia #socialmediatips #socialmediamarketing #marketing #contentcreation
Another year has come to a close.⁠ ⁠ A new yea Another year has come to a close.⁠
⁠
A new year will soon begin.⁠
⁠
For all of Am Israel, may 5784 be a sweet year of health, simcha, shalva, shalom bayit, parnosa, growth, inspiration, and of course, geula!⁠
⁠
See you next year!⁠
⁠
Shana Tova!⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#roshhashana #holidays #newyear #happy #vacation #break #grateful #peace #instagood #gdgdigital
"Marketing is no longer about the stuff you make, "Marketing is no longer about the stuff you make, but the stories you tell." Seth Goldin⁠
⁠
Why is storytelling so important?⁠
⁠
Stories allow you to reveal your voice and brand personality in a way that connects, on a heart level, with your customers.⁠
⁠
Additionally, people remember stories much longer than plain text and copy.⁠
⁠
Remember, your customers most likely are not ready to buy your service or product today. Powerful, engaging, and inspirational stories ensure that when they're ready, they'll remember your brand.⁠
⁠
Encourage your customers to share their stories, too⁠
⁠
Ready to learn more about how to infuse storytelling in your content marketing campaign? Visit our website blog. Click on the link in the bio.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#marketingstrategy #achievegrowth #onlinesuccess #businessgrowth #growthmarketing #digitalcoaching #startups #entrepreneurs #smallbiztips #marketingstrategist #gdgdigital⁠
If you want to grow your business, you have to mar If you want to grow your business, you have to market. This you already know.⁠
⁠
But it's easy to forget about the essentials:⁠
⁠
Define your audience⁠
⁠
Be consistent⁠
⁠
After defining your audience, understand who they are, including their favorite social media channels.⁠
⁠
Set KPIs, measure, optimize, adjust, and pivot when necessary.⁠
⁠
Take advantage of all free opportunities to build brand awareness, such as conferences, professional organizations, and guesting on blogs and podcasts.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#entrepreneur #success #businessowner #startup #marketing #successful #businesswoman #entrepreneurs #branding #growth #socialmedia #gdgdigital
"The only way to do great work is to love what you "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." Steve Jobs⁠
⁠
Such an inspirational quote from a business icon!💕⁠
⁠
It applies to marketing, too.🚀⁠
⁠
Find the type of social media content that you like to create. If you love what you're doing, you'll be consistent.💖⁠
⁠
You'll relax and reveal your personality and be more able to connect with your customers on a heart level.💕💖⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#instagood #beautiful #happy #gdgdigital⁠
#successful #successmindset #inspirationalquotes #mindset #goals #quotes #motivationalquotes #positivequotes #wordsofwisdom #motivation #positivevibes
How are you spending your Sunday?⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#Sundays #relax #recharge #mindset #balance #grateful #happy #nature #love #beautiful #positivevibes #goodvibes #instagood #gdgdigital
Marketing on a small budget is challenging but not Marketing on a small budget is challenging but not impossible. You just need cost-efficient strategies.⁠
⁠
Video content is the most popular content type right now, so make videos. The conversion rate is around 80%. And you don't need fancy equipment. You can make authentic, engaging videos with your smartphone.⁠
⁠
Know your audience. Creating low-quality content for the wrong audience is a waste of your time and money.⁠
⁠
Learn how to weave storytelling into your content, both written and video formats. Visit our website blog for more information and tips.⁠
⁠
You're here, so you know the power of social media not only to tell your brand story and engage with your audience but also to sell your products or services. Authenticity and consistency are two critical tools for social media marketing success.⁠
⁠
And don't let all that great content sit on the shelf. Repurpose, recycle, and be sure to use the right distribution channels. (There's an article about that on the blog too!)⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#socialmedia #contentmarketing #budgeting #socialmediatips #onlinemarketing #socialmediamarketing #marketing #smallbiztips #contentcreation #digitalmarketing #smm #marketingtips #growthmarketing #gdgdigital
Do you have a website blog?🤔⁠ ⁠ You should Do you have a website blog?🤔⁠
⁠
You should invest time in writing blog articles for dozens of reasons.⁠
⁠
But here are two:⁠
⁠
On average, each blog post can generate 80 leads.👏🏻⁠
⁠
Businesses that blog generate 67% more leads than those that don't.👏🏻⁠
⁠
So, if you have a website blog, great!🎉⁠
⁠
If you don't, now is a good time to start one.🪴⁠
⁠
Read our latest blog article to learn 5 easy ways to turn your website blog into a lead-generation engine!🚀⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
#blogpost #websites #digitalmarketing #marketing⁠
#website #blog #leadgeneration #growthmarketing #gdgdigital⁠
#onlinemarketing #businesstips #digitalmarketingtips #marketingdigital #marketing101 #marketingstrategy #marketingtips #growyourbusiness
For everyone in America, Happy Labor Day!⁠ ⁠ F For everyone in America, Happy Labor Day!⁠
⁠
For me, Labor Day weekend was always:⁠
⁠
the last weekend at the beach⁠
⁠
barbecue with family and friends⁠
⁠
and the last gasp of freedom before school starts.⁠
⁠
It marked the end of lazy summer days and back to the seriousness of work and school.⁠
⁠
Enjoy, and then let's get back to the seriousness of meeting those KPIs you set at the beginning of 2023!⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
⁠
⁠
#weekendvibes #life #instagood #beautiful #friends #weekendmood #longweekend #labordayweekend #barbecue #family #backtoschool #beaches #fun #happy #gdgdigital
"Most people don't listen with the intent to under "Most people don't listen with the intent to understand; they listen with the intent to reply." Stephen R. Covey⁠
⁠
Agree?⁠
⁠
How do you know what content to create and distribute?⁠
⁠
Have conversations with your audience. And listen.⁠
⁠
❓️What are they saying?⁠
❓️What's troubling them?⁠
❓️What's missing in their lives?⁠
❓️What are they saying about your brand and/or products and services?⁠
⁠
So, are you a good listener?💕⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#conversationalmarketing #entrepreneur #truth #solopreneursuccess #smallbizsuccess #smallbizowner #branding #growth #marketingtips #mindset #quotestoliveby #growyourbusiness #growthmarketing #gdgdigital
I know it's still in the 90s for many of us, but I I know it's still in the 90s for many of us, but I'm ready for Autumn!⁠
⁠
Who's with me??⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
⁠
⁠
#fall #autumncolors #autumnvibes #autumnweather #autumnmood #fallcolors #autumnleaves #relaxing #happy #instagood #love #balance #gdgdigital⁠
#outdoor #garden #newseason #nature #moody
Social platform algorithms are unavoidable.😬⁠ Social platform algorithms are unavoidable.😬⁠
⁠
But they're here to stay.⁠
⁠
They improve themselves constantly.⁠
⁠
They can drive us crazy!🙃⁠
⁠
You could publish the most amazing post, and almost no one will see it.🫨⁠
⁠
But don't let the algorithms dictate your story, your brand image, or your messaging and sap your creative energy.💡😃🚀⁠
⁠
👉🏼Set your marketing goals and objectives.⁠
⁠
👉🏼Identify your KPIs.⁠
⁠
👉🏼Know your target audience. Create consistent, authentic, and helpful content that speaks to them, not the algorithms.⁠
⁠
👉🏼Optimize your website.⁠
⁠
👉🏼Create a brand community.⁠
⁠
👉🏼And boost your email campaigns.⁠
⁠
Set yourself free!🏃🏻‍♂️⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#algorithms #entrepreneur #stress #tuesdaytip #solopreneursuccess #smallbizsuccess #growyourbusiness #smallbizowner #marketingcoach #womeninbusiness #2023marketing #socialcommerce #goals #growth #mindset #startuplife #success #brandcommunity #email #gdgdigital
Your customers are multi-channel, so you need to b Your customers are multi-channel, so you need to be multi-channel, too.🤔⁠
⁠
But if you're running your small business on a shoestring budget or with limited staff (or no staff), you may be tempted to take one piece of content and put it everywhere.🚀⁠
⁠
And, then, you might wonder why your engagement drops off on this or that channel.😕⁠
⁠
That's because there is no one-size-fits-all when it comes to social content.⁠
⁠
Your customers visit different channels for different reasons.⁠
⁠
🕵🏼‍♀️On Instagram, they want to be inspired by storytelling and beautiful imagery. They're looking for snack-sized information that helps them.⁠
⁠
🕵🏼‍♀️On LinkedIn, they want thought leadership content and tips that help them succeed in their professions. Images are less important than content.⁠
⁠
🕵🏼‍♀️On Twitter, they're looking for news or the latest witty 'tweet/X" from their favorite influencers.⁠
⁠
🕵🏼‍♀️On YouTube, they're looking for videos that show them how to do something or provide tangible strategies for accomplishing their goals.⁠
⁠
When you're running solo or on a small budget, repurposing your content is key to marketing ROI.✨⁠
⁠
But, before publishing, be sure your content type matches the personality and requirements of the social channel and the appetite of that channel's users.☺️⁠
⁠
Get in touch if you want to know more.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
⁠
⁠
#socialmedia #contentmarketing #socialmediatips #onlinemarketing #socialmediamarketing #marketing #contentcreation #digitalmarketing #socialmediamanager #gdgdigital⁠
#smallbiztips #entrepreneurlife #womenownedbusiness #startup #mompreneur #businesstips #smallbusinesstips #entrepreneurs #startuplife
Did you guess?⁠ ⁠ What gives you back $42 for Did you guess?⁠
⁠
What gives you back $42 for every $1 you spend?⁠
⁠
Email!⁠
⁠
That's right; email marketing pays the highest ROI than any other type of marketing.⁠
⁠
Email is the best way to connect with your audience; it's 40 times more effective than Facebook or Twitter.⁠
⁠
The size of your business doesn't matter. You can be a startup, small business, or enterprise company.⁠
⁠
Your email list is the only digital asset that you own. Social media channels are ruled by algorithms and owned by tech giants.⁠
⁠
If you're ready to drive traffic to your website, increase conversions and meet your business growth objectives, email is the only way to go.⁠
⁠
Visit our website blog for free tips on how to turn your email campaigns into revenue-generating engines.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#entrepreneur #digitalmarketing #onlinemarketing #entrepreneurship #marketingdigital #success #businessowner #startup #marketing #marketingstrategy #emailmarketing #growthmarketing #smallbiztips #smallbusinessowner #gdgdigital⁠
#womenownedbusiness #femaleentrepreneurs #mompreneur #smallbusinesstips #womenowned #womeninbusiness #smallbiz
When you're flying solo or even with a small team, When you're flying solo or even with a small team, it's easy to get so focused on deadlines that you forget to take a break. ⁠
⁠
Make sure your health is also a priority.⁠
⁠
Even five minutes is good.⁠
⁠
If you can manage it, go outside, find a quiet place, and just breathe.⁠
⁠
Leave your smartphone inside.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#WellnessWednesday #balance #gdgdigital #innerpeace #mindfulness #positivevibes #goodvibes #gratitute #entrepreneurlife #solopreneur #smallbusinessowner #womenownedbusiness⁠
#spirituality #mentalhealth #strength #life #mindset #metime #healthyliving
Artificial intelligence has taken the world by sto Artificial intelligence has taken the world by storm.⁠
⁠
But the only way to drive meaningful engagement is by staying focused on the human connection.🪴⁠
⁠
Brand communities are one excellent way to nurture human connection. 💕⁠
⁠
💡Communities allow you to create a “we experience.”⁠
⁠
💡You can reach your consumers.⁠
⁠
💡You increase authentic engagement.⁠
⁠
💡You can test ideas, new products and gain insights.⁠
⁠
Building a brand community is a powerful way to remodel engagement.⁠
⁠
You’ll have the opportunity to develop long-term relationships with your customers that go beyond your products or services.😎⁠
⁠
As a result, your customer acquisition and retention rates will improve, and you’ll see a noticeable increase in your bottom line.🚀⁠
⁠
Use AI to help you research and organize your thoughts, but not to create and post content for you.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#startup #onlinemarketing #business #socialmedia #marketingdigital #entrepreneur #digitalmarketing #contentmarketing #marketing⁠
#socialmediatips #entrepreneurlife #marketingstrategy #gdgdigital #businessowner #success #marketingtips #buildyourbrand #tuesdaytips
"Your reputation is more important than your paych "Your reputation is more important than your paycheck, and your integrity is worth more than your career." Ryan Freitas, Co-Founder About.me.com⁠
⁠
I used a water image because just like water has no natural borders (if not bordered by some external object, water would flow endlessly), so does a bad name.⁠
⁠
Once people start talking negatively about your brand, there is no end to the reach of that bad publicity.⁠
⁠
Unlike the old days, when a negative report might be somewhat limited by space and time, today, everything is on the internet.⁠
⁠
There are no limits.⁠
⁠
One way to protect your brand is to be authentic. Be sure that authenticity is wired into everything you do, from your social media posts to your website and email campaigns, to your products and services.⁠
⁠
Be honest; no need to exaggerate just to compete.⁠
⁠
Be sure your business activities align with your vision, mission, and goals.⁠
⁠
Use social listening tools so that you know immediately if there is negative conversation about your brand or products/services. Or if people have questions or need help.⁠
⁠
The sooner you respond, the sooner you can stop the flow and protect your reputation.⁠
⁠
Get in touch if you need help with reputation management.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
⁠
⁠
⁠
⁠
#branding #brandidentity #sociallistening #authenticity #growyourbusiness #smallbusinesstips #smallbiz #reputationmanagement #customersatisfaction #growthmarketing #entrepreneurs #smallbizowners #gdgdigital⁠
#testimonial #feedback #reviews
Load More Follow on Instagram
A WordPress.com Website.
 

Loading Comments...