Gerson Digital Content Strategies
Bringing Your Story to the World
In today’s constantly evolving business ecosystem, small business owners must overcome many challenges to market their products or services effectively. This article delves into the top nine small business marketing challenges, with low-cost marketing strategies to help you succeed in an intensely competitive market. So, let’s get started. 1. Lack Of Marketing Budget When you’re …
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The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
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