Gerson Digital Content Strategies
Bringing Your Story to the World
You have a brand personality, whether you know it or not. Everything your business touches, from operating processes to marketing to customer experience to company culture –establishes and distinguishes you in the marketplace. Think about the human personality. One can come off as snobbish, aloof, energetic, compassionate, quiet, loud, pushy, patient, and so forth. A …
Continue reading "How To Be Sure Your Brand Personality Is Authentic"
The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
Continue reading "The Digital-First Ecosystem: What You Need to Know"