Top 5 Tips for Small Business Growth in 2022

small business growth in 2022

Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …

10 Digital Marketing Myths That Slow Down Your Business Growth

digital marketing myths

Introduction Beware of digital marketing myths that hurt your business growth. Unfortunately, you’ll find them everywhere—word-of-mouth and all over the internet. If you’re a small business owner or solopreneur, you need high-performing strategies that help you build brand awareness and acquire customers. So, let’s start the new year by kicking out these ten digital marketing …

How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

Thought Leadership Content: What is it? How Does it Help You?

Thought leadership has become a common phrase in our marketing vernacular. The hottest social media app on the planet right now is Clubhouse. There’s no written content on the site, nor can any conversation be recorded. But one of its key selling points is that it enables brand execs to establish themselves as thought leaders. …

To ReBrand or Not to Rebrand, That is the Question: 6 Steps to Successful Rebranding

rebranding

2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …