How To Survive in the Post-Pandemic Retail Economy

post-pandemic retail economy

The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …

Thought Leadership Content: What is it? How Does it Help You?

Thought leadership has become a common phrase in our marketing vernacular. The hottest social media app on the planet right now is Clubhouse. There’s no written content on the site, nor can any conversation be recorded. But one of its key selling points is that it enables brand execs to establish themselves as thought leaders. …

To ReBrand or Not to Rebrand, That is the Question: 6 Steps to Successful Rebranding

rebranding

2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …