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Tag: financial literacy

Posted on March 17, 2021

Wall Street and Hetty Green: Women’s History Month Feature

Wall Street

Who was the "Witch of Wall Street?" The world was not ready for Hetty Green. She possessed an uncanny ability to predict the timing of market fluctuations, enabling her to turn a modest inheritance into a fortune. She became the richest woman in America during her era. Unfortunately, her gift for money matters and commitment …

Continue reading "Wall Street and Hetty Green: Women’s History Month Feature"

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Heuristics is "a mental shortcut commonly used to Heuristics is "a mental shortcut commonly used to simplify problems and avoid cognitive overload." (Investopedia)⁠
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In other words, heuristics, or these cognitive shortcuts, make it easier for us to decide when we're unsure what to choose.⁠
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We tend to make decisions based on human emotions based on limited information and skip the more deliberate decision-making process.⁠
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What does this have to do with marketing?⁠
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Behavioral scientists say heuristics impacts consumers' feelings about your product or services. So they tap into these cognitive shortcuts when deciding whether to buy your products or services.⁠
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Here are two examples.⁠
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1. Endowment effect. Consumers are more likely to buy if they have a sense of ownership of the product or service. For example, virtual reality e-commerce brands offer consumers the chance to try out products before buying. Seeing the results gives a sense of already owning the product. As a result, they're more likely to buy.⁠
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2. Confirmation bias. People tend to search for information that confirms what they already believe. As a result, consumers resonate more readily with marketing messaging that conforms to their beliefs.⁠
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This is why knowing your target market is so critical. Once you understand their beliefs, opinions, pain points, and needs, you can create and publish brand content and messages that speak to your consumers.⁠
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They are more likely to remember your messages and buy from you when ready to purchase.⁠
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Follow along for more marketing and branding tips.⁠
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#onlinemarketing #digitalmarketing #marketing101 #marketingstrategy #contentmarketing #selling #marketing #psychology #smstips #growyourbusiness #gdgdigital
"Success is getting what you want. Happiness is wa "Success is getting what you want. Happiness is wanting what you get." Dale Carnegie⁠
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Do you agree?⁠
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#successful #business #entrepreneur #goals #mindset #entrepreneurship #motivation #life #happy #gdgdigital
The 2023 e-commerce landscape is uncertain.⁠ ⁠ The 2023 e-commerce landscape is uncertain.⁠
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What we know for sure is that there are global economic disruptions. ⁠
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Everyone is operating on less money– companies and consumers.⁠
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To succeed in this ecosystem, you’ll need a comprehensive marketing strategy.⁠
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#business #success #ecommerce #growyourbusiness #growth #businesssuccess #smallbiztips #smallbusinessowner #customersuccess #gdgdigital
A great quote from Dale Carnegie--⁠ ⁠ "If you A great quote from Dale Carnegie--⁠
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"If you want to gather honey, don't kick over the beehive."⁠
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What does this mean to you?⁠
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#quotestoliveby #positivevibes #mindfulness #goodvibes #wisdom #quotes #motivationalquote #gdgdigital
Maximizing your online presence is the only way to Maximizing your online presence is the only way to grow your business.⁠
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If your marketing budget is limited, you'll want to focus on growing your business with organic content, not just paid advertising.⁠
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But growing your organic reach can be challenging. The latest statistics are grim.⁠
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Still, the ROI is worth it to optimize your organic marketing strategy.⁠
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Our latest website blog article is filled with actionable tips that you can implement to grow your organic reach.⁠
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Click on Linkin.bio to read the article.⁠
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#entrepreneur #entrepreneurship #businessowner #startup #marketing #gdgdigital⁠
#socialmediatips #socialmediaforbusiness #socialmediacoach #socialmediastrategy #socialmediastrategist
"Don't be trapped by dogma--which is living with t "Don't be trapped by dogma--which is living with the results of other people's thinking." Steve Jobs⁠
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This is a stunning reminder to all of us as individuals, leaders, founders, business owners, and especially digital marketers.⁠
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- Authenticity comes from being true to your brand mission.⁠
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- Speaking in your brand voice.⁠
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- Aligning your brand personality with your personal brand.⁠
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- Shifting algorithms can make you want to run around in circles.⁠
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- Posts from others in your industry can make you doubt your approach.⁠
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- It seems if you want to succeed, you need to sound like them or post whatever the algorithm favors.⁠
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Don't be trapped by the dogma.⁠
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Stay you.⁠
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#branding #brandidentity #marketing #thoughts #motivationalquote #strength #truth #growth #goals #happy #mindset #positivevibes #mondaymotivation #quotestoliveby #gdgdigital
Do you remember Clubhouse?⁠ ⁠ Does anyone reme Do you remember Clubhouse?⁠
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Does anyone remember Clubhouse?⁠
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Back in 2020 it was one of the hottest social channels on the market.⁠
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More than 2 million active users joined the invitation-only app. Millions around the world were on a waiting list to download the app in countries where it wasn't yet available.⁠
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All the celebrities were there: Elon Musk, Oprah Winfrey, Jay Shetty, Ashton Kitcher, to name just a few.⁠
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Everyone was sure Clubhouse was the way of the future. A digital social gathering, where you could move around from room to room and listen to different conversations. Or you could host your own room.⁠
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Starups were pitching to venture capitalists and seed funders.⁠
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And, then it dropped off the radar.⁠
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When planning your social media channel, the popularity of social apps should not be the driving factor.⁠
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Because, as they say, "peacock today, feather duster tomorrow."⁠
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- Do your homework.⁠
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- Establish your vision, mission, goals and objectives.⁠
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- Identify your target audience.⁠
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- Understand your consumers.⁠
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- Talk with them on the channels they use.⁠
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- Be authentic and consistent.⁠
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- And remember, marketing is a marathon, not a sprint.⁠
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#socialmedia #marketing #onlinemarketing #socialmediatips #socialmediamarketing #digitalmarketing #contentmarketing #marketingdigital #branding #gdgdigital
Today is Internation Women's Day.⁠ ⁠ In my wor Today is Internation Women's Day.⁠
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In my world, every day is women's day. Women are cherished for their awesome responsibility to bring light into the world in their homes, workplaces, and communities.⁠
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But, since there is an international day, let's check out some of the facts surrounding this day.⁠
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National Women's Day was established in 1909 in the U.S., following a series of rallies and marches to promote better working conditions and the right to vote.⁠
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The day began to be celebrated in other parts of the world, ultimately becoming International Women's Day.⁠
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Each year comes with a special theme. 2023 is Embrace Equity.⁠
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Clearly, much progress toward equity has been made. No doubt, we still have a long way to go. But we can achieve anything only when we work together and support one another.⁠
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"When you help others, you are helped always." Rebbetzin Esther Jungreis⁠ a"h.
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#InternationalWomensDay #EmbraceEquity #IWD2023⁠
#women #female #womenempowerment #mother #girl #beautiful #gdgdigital #celebratewomen #respect #honor
"Once trust has been lost, it's nearly impossible "Once trust has been lost, it's nearly impossible for brands to rebuild sustainable, honest relationships with their customers." Kevin Cochrane, former CMO for SAP.⁠
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Think about the impact that broken trust has on your personal relationship.⁠
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You might think it's not the same with your customers.⁠
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But today, more than ever before, customers want a relationship with the brands they do business with.⁠
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They are looking for relationships based on authenticity and trust.⁠
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Protecting trust in your brand is one of the most powerful and easiest ways to build your business.⁠
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Staying true to your values, mission, and goals builds trust.⁠
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Ensuring that your personal values and your business values match.⁠
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💡Consistency⁠
💡Doing what you say you do⁠
💡Listening to your customers⁠
💡Responding immediately to problems or concerns⁠
💡Personalizing your outreach⁠
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These are just a few of the ways you can build trust in your brand.⁠
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For more ideas, click 👇🏼👇🏼👇🏼on Linkin.bio⁠
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#entrepreneur #sustainability #entrepreneurship #businessowner #entrepreneurlife #marketing #happycustomer #growyourbusiness #gdgdigital #growthmarketing #smallbusinessowner #womeninbusiness
Such a beautiful quote and reminder from Peter F. Such a beautiful quote and reminder from Peter F. Drucker⁠
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"The most important thing in communication is to hear what isn't being said."⁠
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Listening requires a quieting of the mind. This can be challenging. But if we quiet our minds, lean in, and really listen, we'll also hear the words that aren't being spoken.⁠
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You'll develop more authentic and long-lasting relationships with your family, friends, and customers.⁠
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What do you think?⁠
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#quotes #quoteoftheday #inspirationalquotes #love #instagood #motivationalquotes #communication #growth #relationships #happy #spring #gdgdigital
I love this timeless wisdom from Steve Jobs.⁠
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He gives us an entirely different way to think about "focus."⁠
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Sometimes focus means saying "no."⁠
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#instagood #life #balance #growth #entrepreneurquotes #innovation #inspiringquote #positivevibes #gdgdigital⁠
#business #inspirationalquotes #mindset #positivethoughts #goals #love #inspiration #quotes
New blog article!⁠ ⁠ How To Create A Content S New blog article!⁠
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How To Create A Content Strategy For Business Growth⁠
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Everyone knows that content marketing is the best way to grow your business.⁠
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You're content marketing when you post on Instagram, Twitter, LinkedIn, YouTube, or TikTok.⁠
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So, everyone is doing it. You don't have a unique advantage because you're doing it too.⁠
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So, how do you get your customers' attention?⁠
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With a content strategy.⁠
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A content strategy is not a content marketing strategy.⁠
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A content strategy focuses on creating and publishing content that resonates with your target audience.⁠
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The ultimate goal is to get your customers to take action.⁠
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A content strategy focuses on the entire content lifecycle from creation and publication through distribution and measurement. It includes personas, a content calendar, and metrics.⁠
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Read our latest blog article to learn how to create a content strategy that will grow your business.⁠
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Click on the Linkin.bio⁠
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#contentstrategy #growyourbusiness #blog #smallbiztips #marketing #gdgdigital⁠
#blogpost #entrepreneur #socialmedia #digitalmarketing #onlinemarketing #business #entrepreneurs
Susan Wojcicki announced that she is stepping down Susan Wojcicki announced that she is stepping down from her role as CEO of YouTube. When resigning, she said that she wanted "to start a new chapter focused on my family, health, and personal projects."⁠
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Which opens the door to an important question:⁠
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Can you lead a company and still have time for family and health?⁠
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How are you balancing your responsibilities as an entrepreneur, solopreneur, and small business owner with your health, family, and personal goals?⁠
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Leave a comment below.⁠
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#wellness #healthy #healthyliving #healthychoices #entrepreneurlife #successful #entrepreneurs #founder #business #entrepreneurship #technology #quotes #gdgdigital
Beware of digital marketing myths that hurt your b Beware of digital marketing myths that hurt your business growth.⁠
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A website blog is one of the most powerful tools to have in your digital marketing arsenal.⁠
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Consumers looking for products or services still use search engines. However, they’ll be likelier to click on a website link than a social media post.⁠
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Marketing on every platform will tire you out; you’ll lose momentum, get burned out, and may not reach your marketing goals.⁠
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E-mail marketing continues to be one of the most effective ways to personalize communications with your consumers.⁠
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A thousand views or “likes” don’t automatically translate into a thousand sales.⁠
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The most critical element in creating and implementing a successful marketing plan is relevance.⁠
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❓️Are your marketing strategies relevant to where you are in the growth process?⁠
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❓️Will they help you achieve your brand goals?⁠
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❓️Do they help you connect with your consumer audience in a way that results in sales and long-term customers?⁠
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Follow along for more growth marketing tips. And click the Linkin.bio to read the full article.⁠
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#socialmedia #digitalmarketing #onlinemarketing #marketingdigital #marketingstrategy #marketingtips #entrepreneur #gdgdigital #growthmarketing #growyourbusiness
Not understanding your customer base is one of the Not understanding your customer base is one of the most common digital marketing mistakes small businesses make.⁠
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In such a crowded digital space, with billions of content data bits competing for attention, your customers could easily miss your content, ads, and messages.⁠
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Or, they could turn out because your voice doesn't resonate with their needs, problems, interests, or concerns.⁠
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Get inside their heads.⁠
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Learn about your customers' beliefs and values.⁠
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Then you'll be able to engage in meaningful conversations that build trust in your brand.⁠
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#socialmedia #digitalmarketing #onlinemarketing #marketing #marketingdigital #contentmarketing #socialmediamarketing #customerretention #growyourbusiness #smallbiztips #socialmediamarketingstrategist #digitalmarketingcoach #gdgdigital
Did you know?⁠ ⁠ 78% of salespeople engaged in Did you know?⁠
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78% of salespeople engaged in social selling outsell their peers using traditional selling tactics.⁠
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76% of buyers want social media conversations with a potential provider.⁠
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😕What is social selling?⁠
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😕How can social selling help me generate more leads?⁠
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😕What are the best social media platforms for social selling?⁠
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😕How do I build and maintain relationships with customers on social media?⁠
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Click on Linkin.bio for the answers and the rest of the Q&A.⁠
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#socialmedia #digitalmarketing #socialmediamarketing #onlinemarketing #marketingdigital⁠
#socialmediaforbusiness #digitalmarketingtips⁠
#happycustomer #happycustomers⁠
#questions #blog #helpfultips #gdgdigital
I love this quote from Steve Jobs.⁠ ⁠ Sometime I love this quote from Steve Jobs.⁠
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Sometimes those dots don't seem to connect.⁠
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You start something over here and end up over there.⁠
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You can't always figure out where those dots are leading you in the moment.⁠
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But, looking back, you can see how divinely inspired each dot was.⁠
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"...trust that the dots will ...connect in your future."⁠
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#MotivationMonday #inspiringquote #motivation #entrepreneurquotes #inspiration #growth #instagood #mindset #positivevibes #quotestoliveby #wisdom #goals #gdgdigital
"Remember that the reader's attention is only your "Remember that the reader's attention is only yours for a single instant. They will not use up their valuable time trying to figure out what you mean." John Caples⁠
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This is a great reminder from John Caples, one of the best-known copywriters.⁠
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His words are even more timely today when your customers are inundated with digital content.⁠
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With limited time to find what they need, your consumers will carefully select where to spend that time. If they can't figure out what you're selling or how your product or service helps them, they'll move on to your competitors.⁠
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#socialmediatips #instagramtips #digitalmarketingtips #marketing101 #marketingstrategy #marketingtips #websitedesign #socialmediastrategy #socialmediatip #copywriting #quotes #gdgdigital
Something to think about from Rosa Parks in honor Something to think about from Rosa Parks in honor of Black History Month.⁠
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#blackhistorymonth #rosaparks #instaquote #inspiringquote #motivationalquote #gdgdigital⁠
#instagood #life #strength #inspirationalquotes #mindset #positivethoughts #inspiration #quotes
Differentiating yourself in the crowded marketplac Differentiating yourself in the crowded marketplace requires daring creativity.⁠
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You may need to travel the less familiar path.⁠
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Trust in the process.⁠
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#creative #inspiration #gdgdigital⁠
#entrepreneurlife #startup #mompreneur #successmindset #innovation #startuplife #entrepreneurs #entrepreneurship #mindset
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