Gerson Digital Content Strategies
Bringing Your Story to the World
Email marketing success is on the agenda again. After the false reports about email being dead, we see that it continues to be our most potent outreach strategy. Of course, you still need to be on social channels because your audience hangs out there. But, as we’ve discussed in previous articles, your website and email …
Continue reading "How To Power Up Your Email Marketing Success Rate"
Email has been around forever, right? Social media is the new thing. But, did you know that for every $1 you spend on email marketing, the return is $42? (DMA data) Did you know that, on average, only 5.5% of social media followers see your content because of platform algorithm changes? In fact, brands are …
Continue reading "Email Marketing is Dead? Fake News! 6 Reasons Why Email is Still Important"