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Tag: digital content

Posted on March 18, 2022

7 Tips To Make Your Social Media Content More Visible

social media content

Social media content has become the primary driver of business branding, leads, and sales. And for a good reason. Almost the entire world is on social media. Even in the most remote places, people have mobile phones and tap into the global social media network. According to Statista, the number of social media users will …

Continue reading "7 Tips To Make Your Social Media Content More Visible"

Posted on February 3, 2020August 17, 2021

Should You Get on TikTok? And Why?

get on tiktok

Have you been thinking about whether or not to get on TikTok? Here are some facts to help you decide. What is TikTok? TikTok was founded in 2012. It's owned by ByteDance, a Chinese technology company headquartered in Beijing. In China, TikTok is known as Douyin. In truth, ByteDance wasn’t the first to come up …

Continue reading "Should You Get on TikTok? And Why?"

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gavidvorah

#Contentcreator for entrepreneurs & small businesses to help you reach your growth goals! #digitalmarketingtips #ghostwriter #gdgdigital. LEARN MORE👇

Gerson Digital Content Creator
Our days are often filled with difficult conversat Our days are often filled with difficult conversations.⁠
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🫶🏻With our spouse and children.⁠
🫶🏻With our colleagues.⁠
🫶🏻With our customers.⁠
🫶🏻With our neighbors.⁠
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😟Oy! Who wants them? It's easier to avoid those difficult conversations.⁠
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But through those difficult conversations, we grow.⁠
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"A person's success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have." (Tim Ferris)⁠
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#wisdom #positivethinking #growth #balance #quotestoliveby #goodvibes #innerpeace #inspiration #motivationalquotes #gdgdigital
"The world is a mirror. The defects you see in oth "The world is a mirror. The defects you see in others are really your own." (Baal Shem Tov)⁠
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Something to think about.⁠
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#questions #vibes #mentalhealth #instagood #life #inspirationalquotes #mindset #positivethoughts #goals #love #inspiration #quotes #gdgdigital
I love spring.⁠
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And I love spring cleaning!⁠
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I love removing the clutter, throwing out or giving away all the stuff I never touch, and turning my dirty windows into sparkling glass. (well, in my dreams)⁠
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Spring is also a good time to focus on your digital marketing assets. ⁠
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Outdated content, copy, and digital assets can slow your marketing strategy down (clog up).⁠
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With this carousel, we'll focus on spring cleaning your website.⁠
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More tips to come.⁠
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You can read the full article by clicking the Linkin,bio.⁠
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DM me if you have any questions.⁠
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#instagood #beautiful #springtime #springcleaning #marketingtips #website #smallbiztips #marketingstrategy #growyourbusiness #digitalmarketingtips #gdgdigital
🧹Spring cleaning your digital marketing assets 🧹Spring cleaning your digital marketing assets helps you stay on track with your business goals and objectives.⁠
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💖Marketing assets such as social media profiles, advertising campaigns, websites, and email lists are crucial to any successful growth marketing strategy. But, like the items in your home, they can become stale and ineffective.⁠
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💕Spring cleaning your digital assets helps you identify what’s working, what needs optimizing, and what you should throw out.⁠
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In this article, we give tips on how to spring-clean your⁠
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👉🏼website⁠
👉🏼social media strategy⁠
👉🏼email marketing⁠
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Follow the Linkin.bio to read the article.⁠
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#socialmedia #springtime #digitalmarketing #branding #onlinemarketing #marketingdigital #socialmediamarketing #marketingstrategy #socialmediatips #marketingtips #entrepreneur #springcleaning #springvibes #gdgdigital
Saw this on a Sprout Social LinkedIn post.⁠ ⁠ Saw this on a Sprout Social LinkedIn post.⁠
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"A brand’s relevance is no longer determined by how many storefronts they own or their presence at major conferences. It’s determined by their place in the greater cultural conversation."⁠
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What do you think?⁠
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#branding #socialmedia #linkedin #sproutsocial #gdgdigital⁠
#marketing #success #socialmediaforbusiness #socialmediatip
Social media trends are in constant motion.⁠ ⁠ Social media trends are in constant motion.⁠
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New channels, new algorithms. Should you run after every new trend?⁠
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🙃No.⁠
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Should you be bold, willing to experiment, and pivot when necessary?⁠
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🙂Yes.⁠
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Paying attention to market trends and your consumer audience's shifting needs and attitudes is critical. ⁠
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But you don't have to jump on every new channel or drastically change direction whenever the winds blow or the algorithm changes.⁠
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Before changing course, revisit the following:⁠
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🤔Your business vision, mission & values⁠
🤔Your brand voice⁠
🤔Your audience⁠
🤔Your marketing budget⁠
🤔How much time do you have to invest in creating and publishing marketing content⁠
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Click on Linkin.bio to read the full article on our website blog.⁠
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#socialmedia #trend #marketing #contentmarketing #content #digitalmarketing #socialmediamarketing #onlinemarketing #marketingdigital #gdgdigital
🪴Spring has sprung!⁠ ⁠ 🧹Time for spring 🪴Spring has sprung!⁠
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🧹Time for spring cleaning.⁠
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🏡And not just your house!⁠
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💡It's also time to spring-clean your marketing.⁠
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👀Pull out your business mission, goals, and objectives---are they still relevant?⁠
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🤔How are your brand personality and voice resonating with your target audience? Is it the right voice? Does it align with your brand mission?⁠
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🔍️Is your website content up-to-date? Check your analytics. Analyze your SEO. Is it working? Which pages are converting? What is your bounce rate? Are you getting traffic that converts?⁠
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😎Update your social media content. Use analytics to assess performance. Is your content reaching your target audience? Are your customer personas accurate? Which types of content are bringing more qualified leads and conversions?⁠
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🎉Find your successes and celebrate!⁠
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🕵🏼‍♀️Check out the competition.⁠
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💡Use social listening tools to find out what your audience is saying about your brand and about your competitors.⁠
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We'll have a more in-depth marketing spring-cleaning article up on the website blog next week (bli neder). So follow and stay in touch.⁠
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#springtime #branding #contentmarketing #socialmediatips #brandidentity #onlinemarketing #marketing #contentcreation #springvibes #digitalmarketing #socialmediamanager #gdgdigital
Heuristics is "a mental shortcut commonly used to Heuristics is "a mental shortcut commonly used to simplify problems and avoid cognitive overload." (Investopedia)⁠
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In other words, heuristics, or these cognitive shortcuts, make it easier for us to decide when we're unsure what to choose.⁠
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We tend to make decisions based on human emotions based on limited information and skip the more deliberate decision-making process.⁠
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What does this have to do with marketing?⁠
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Behavioral scientists say heuristics impacts consumers' feelings about your product or services. So they tap into these cognitive shortcuts when deciding whether to buy your products or services.⁠
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Here are two examples.⁠
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1. Endowment effect. Consumers are more likely to buy if they have a sense of ownership of the product or service. For example, virtual reality e-commerce brands offer consumers the chance to try out products before buying. Seeing the results gives a sense of already owning the product. As a result, they're more likely to buy.⁠
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2. Confirmation bias. People tend to search for information that confirms what they already believe. As a result, consumers resonate more readily with marketing messaging that conforms to their beliefs.⁠
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This is why knowing your target market is so critical. Once you understand their beliefs, opinions, pain points, and needs, you can create and publish brand content and messages that speak to your consumers.⁠
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They are more likely to remember your messages and buy from you when ready to purchase.⁠
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Follow along for more marketing and branding tips.⁠
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#onlinemarketing #digitalmarketing #marketing101 #marketingstrategy #contentmarketing #selling #marketing #psychology #smstips #growyourbusiness #gdgdigital
"Success is getting what you want. Happiness is wa "Success is getting what you want. Happiness is wanting what you get." Dale Carnegie⁠
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Do you agree?⁠
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#successful #business #entrepreneur #goals #mindset #entrepreneurship #motivation #life #happy #gdgdigital
The 2023 e-commerce landscape is uncertain.⁠ ⁠ The 2023 e-commerce landscape is uncertain.⁠
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What we know for sure is that there are global economic disruptions. ⁠
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Everyone is operating on less money– companies and consumers.⁠
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To succeed in this ecosystem, you’ll need a comprehensive marketing strategy.⁠
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#business #success #ecommerce #growyourbusiness #growth #businesssuccess #smallbiztips #smallbusinessowner #customersuccess #gdgdigital
A great quote from Dale Carnegie--⁠ ⁠ "If you A great quote from Dale Carnegie--⁠
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"If you want to gather honey, don't kick over the beehive."⁠
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What does this mean to you?⁠
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#quotestoliveby #positivevibes #mindfulness #goodvibes #wisdom #quotes #motivationalquote #gdgdigital
Maximizing your online presence is the only way to Maximizing your online presence is the only way to grow your business.⁠
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If your marketing budget is limited, you'll want to focus on growing your business with organic content, not just paid advertising.⁠
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But growing your organic reach can be challenging. The latest statistics are grim.⁠
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Still, the ROI is worth it to optimize your organic marketing strategy.⁠
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Our latest website blog article is filled with actionable tips that you can implement to grow your organic reach.⁠
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Click on Linkin.bio to read the article.⁠
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#entrepreneur #entrepreneurship #businessowner #startup #marketing #gdgdigital⁠
#socialmediatips #socialmediaforbusiness #socialmediacoach #socialmediastrategy #socialmediastrategist
"Don't be trapped by dogma--which is living with t "Don't be trapped by dogma--which is living with the results of other people's thinking." Steve Jobs⁠
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This is a stunning reminder to all of us as individuals, leaders, founders, business owners, and especially digital marketers.⁠
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- Authenticity comes from being true to your brand mission.⁠
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- Speaking in your brand voice.⁠
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- Aligning your brand personality with your personal brand.⁠
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- Shifting algorithms can make you want to run around in circles.⁠
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- Posts from others in your industry can make you doubt your approach.⁠
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- It seems if you want to succeed, you need to sound like them or post whatever the algorithm favors.⁠
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Don't be trapped by the dogma.⁠
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Stay you.⁠
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#branding #brandidentity #marketing #thoughts #motivationalquote #strength #truth #growth #goals #happy #mindset #positivevibes #mondaymotivation #quotestoliveby #gdgdigital
Do you remember Clubhouse?⁠ ⁠ Does anyone reme Do you remember Clubhouse?⁠
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Does anyone remember Clubhouse?⁠
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Back in 2020 it was one of the hottest social channels on the market.⁠
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More than 2 million active users joined the invitation-only app. Millions around the world were on a waiting list to download the app in countries where it wasn't yet available.⁠
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All the celebrities were there: Elon Musk, Oprah Winfrey, Jay Shetty, Ashton Kitcher, to name just a few.⁠
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Everyone was sure Clubhouse was the way of the future. A digital social gathering, where you could move around from room to room and listen to different conversations. Or you could host your own room.⁠
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Starups were pitching to venture capitalists and seed funders.⁠
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And, then it dropped off the radar.⁠
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When planning your social media channel, the popularity of social apps should not be the driving factor.⁠
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Because, as they say, "peacock today, feather duster tomorrow."⁠
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- Do your homework.⁠
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- Establish your vision, mission, goals and objectives.⁠
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- Identify your target audience.⁠
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- Understand your consumers.⁠
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- Talk with them on the channels they use.⁠
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- Be authentic and consistent.⁠
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- And remember, marketing is a marathon, not a sprint.⁠
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#socialmedia #marketing #onlinemarketing #socialmediatips #socialmediamarketing #digitalmarketing #contentmarketing #marketingdigital #branding #gdgdigital
Today is Internation Women's Day.⁠ ⁠ In my wor Today is Internation Women's Day.⁠
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In my world, every day is women's day. Women are cherished for their awesome responsibility to bring light into the world in their homes, workplaces, and communities.⁠
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But, since there is an international day, let's check out some of the facts surrounding this day.⁠
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National Women's Day was established in 1909 in the U.S., following a series of rallies and marches to promote better working conditions and the right to vote.⁠
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The day began to be celebrated in other parts of the world, ultimately becoming International Women's Day.⁠
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Each year comes with a special theme. 2023 is Embrace Equity.⁠
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Clearly, much progress toward equity has been made. No doubt, we still have a long way to go. But we can achieve anything only when we work together and support one another.⁠
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"When you help others, you are helped always." Rebbetzin Esther Jungreis⁠ a"h.
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#InternationalWomensDay #EmbraceEquity #IWD2023⁠
#women #female #womenempowerment #mother #girl #beautiful #gdgdigital #celebratewomen #respect #honor
"Once trust has been lost, it's nearly impossible "Once trust has been lost, it's nearly impossible for brands to rebuild sustainable, honest relationships with their customers." Kevin Cochrane, former CMO for SAP.⁠
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Think about the impact that broken trust has on your personal relationship.⁠
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You might think it's not the same with your customers.⁠
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But today, more than ever before, customers want a relationship with the brands they do business with.⁠
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They are looking for relationships based on authenticity and trust.⁠
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Protecting trust in your brand is one of the most powerful and easiest ways to build your business.⁠
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Staying true to your values, mission, and goals builds trust.⁠
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Ensuring that your personal values and your business values match.⁠
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💡Consistency⁠
💡Doing what you say you do⁠
💡Listening to your customers⁠
💡Responding immediately to problems or concerns⁠
💡Personalizing your outreach⁠
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These are just a few of the ways you can build trust in your brand.⁠
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For more ideas, click 👇🏼👇🏼👇🏼on Linkin.bio⁠
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#entrepreneur #sustainability #entrepreneurship #businessowner #entrepreneurlife #marketing #happycustomer #growyourbusiness #gdgdigital #growthmarketing #smallbusinessowner #womeninbusiness
Such a beautiful quote and reminder from Peter F. Such a beautiful quote and reminder from Peter F. Drucker⁠
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"The most important thing in communication is to hear what isn't being said."⁠
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Listening requires a quieting of the mind. This can be challenging. But if we quiet our minds, lean in, and really listen, we'll also hear the words that aren't being spoken.⁠
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You'll develop more authentic and long-lasting relationships with your family, friends, and customers.⁠
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What do you think?⁠
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#quotes #quoteoftheday #inspirationalquotes #love #instagood #motivationalquotes #communication #growth #relationships #happy #spring #gdgdigital
I love this timeless wisdom from Steve Jobs.⁠
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He gives us an entirely different way to think about "focus."⁠
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Sometimes focus means saying "no."⁠
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#instagood #life #balance #growth #entrepreneurquotes #innovation #inspiringquote #positivevibes #gdgdigital⁠
#business #inspirationalquotes #mindset #positivethoughts #goals #love #inspiration #quotes
New blog article!⁠ ⁠ How To Create A Content S New blog article!⁠
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How To Create A Content Strategy For Business Growth⁠
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Everyone knows that content marketing is the best way to grow your business.⁠
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You're content marketing when you post on Instagram, Twitter, LinkedIn, YouTube, or TikTok.⁠
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So, everyone is doing it. You don't have a unique advantage because you're doing it too.⁠
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So, how do you get your customers' attention?⁠
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With a content strategy.⁠
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A content strategy is not a content marketing strategy.⁠
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A content strategy focuses on creating and publishing content that resonates with your target audience.⁠
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The ultimate goal is to get your customers to take action.⁠
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A content strategy focuses on the entire content lifecycle from creation and publication through distribution and measurement. It includes personas, a content calendar, and metrics.⁠
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Read our latest blog article to learn how to create a content strategy that will grow your business.⁠
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Click on the Linkin.bio⁠
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#contentstrategy #growyourbusiness #blog #smallbiztips #marketing #gdgdigital⁠
#blogpost #entrepreneur #socialmedia #digitalmarketing #onlinemarketing #business #entrepreneurs
Susan Wojcicki announced that she is stepping down Susan Wojcicki announced that she is stepping down from her role as CEO of YouTube. When resigning, she said that she wanted "to start a new chapter focused on my family, health, and personal projects."⁠
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Which opens the door to an important question:⁠
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Can you lead a company and still have time for family and health?⁠
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How are you balancing your responsibilities as an entrepreneur, solopreneur, and small business owner with your health, family, and personal goals?⁠
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Leave a comment below.⁠
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#wellness #healthy #healthyliving #healthychoices #entrepreneurlife #successful #entrepreneurs #founder #business #entrepreneurship #technology #quotes #gdgdigital
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