Gerson Digital Content Strategies
Bringing Your Story to the World
The only way to drive revenue growth is to make your brand visible everywhere your potential consumers are likely to be. And the engine behind a successful brand awareness campaign is content. The statistics are compelling. 72% of marketers say that content marketing increases engagement and the number of leads. (CMI) According to Twitter statistics, …
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Spring is a great time to clean out those content marketing mistakes that are holding you back from reaching your target audience (and growing your business). The digital content ecosystem will likely become more crowded as we head into the summer months (in the Northern Hemisphere). Leisure months mean more time on social media channels, …
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The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …
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There’s no room in our hyper-digital economy for digital marketing mistakes. Today, your competition is the brands you already know and new companies who know how to maneuver in the digital-first ecosystem. You need to do everything possible to leverage your investment in the online space when you have a small marketing budget and no …
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